SalesTech Star

Skyhook Chooses OmniSci to Support Mobility Indexing In Next Phase of COVID-19 Response

Doors are opening and people are beginning to return to stores, salons and restaurants. Using the OmniSci accelerated analytics platform, location intelligence leader Skyhook is assisting the effort, helping businesses and public agencies combine mobility data with data from a myriad of other sources to better understand population movement as the reopening process is implemented.

Read More: Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

Skyhook operates the world’s largest independent location network consisting of 5.1 billion geolocated Wi-Fi hotspots, 200 million cell towers and a global portfolio of actionable venues. By aggregating data that is generated by this network together with other data sources and then analyzing it through the OmniSci platform, Skyhook creates mobility indexes that anonymously measure itinerancy (how much devices move around) and endemism (how local a population remains). These measures are critical factors in determining how effective policies are at keeping people distant, and therefore how quickly parts of the country can reopen.

From the beginning of the COVID-19 crisis, Skyhook’s solution has been used to show how well stay-at-home orders were—or were not—working. Its ability to query, filter and render billions of rows of data in milliseconds, thanks to OmniSci’s parallel processing capabilities, permit global-to-local data analysis at local resolutions and data densities that are far higher than other platforms.  This provides insight into this next critical phase of the public health response.

Read More: Dismantling the Digital Fortress: E-Commerce Design Must Start with Humans, Not Tech and Templates

“The models we build require the ability to analyze entire, very large datasets. We can’t afford to miss the needle because the haystack was downsampled or aggregated,” said Rich Sutton, head of Skyhook’s Geo team. “Only OmniSci has the capability to interrogate these massive datasets at the speed and scale our customers require.”

OmniSci, the world’s fastest analytics platform, uniquely harnesses the massive parallel processing capabilities of modern GPU and CPU hardware. Comprised of a lightning-fast SQL engine, rendering engine and interactive visualization system, OmniSci allows data scientists and data analysts to combine, filter and plot data into interactive maps, answering complex questions at the speed of curiosity.

Read More: MapsPeople Partners With VenueNext To Create The Future Of Customer Experience

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.