Cheetah Digital Cited a Leader in Email Marketing Service Providers Report by Independent Research Firm; With the Highest Scores Possible in the Analytics, Personalization and Optimization, and Data Criteria
Cheetah Digital received the highest scores possible in 11 criteria
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces its placement as a leader in Forrester Research’s The Forrester Wave™: Email Marketing Service Providers, Q2 2020.
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“Forrester finds this vendor’s data collection, interface navigability, and reporting much improved from our 2018 evaluation of the same functionality”
“Forrester finds this vendor’s data collection, interface navigability, and reporting much improved from our 2018 evaluation of the same functionality” writes author and Forrester VP and Principal Analyst Shar VanBoskirk. We believe this improvement from The Forrester Wave™: Email Marketing Service Providers, Q2 2018, is a strong reflection of research and development dollars put towards consistent product innovation at Cheetah Digital. Cheetah Messaging is part of Cheetah Digital’s Customer Engagement Suite, also including Cheetah Experiences, Cheetah Loyalty and Cheetah’s Engagement Data Platform. Forrester identified the 13 most significant companies in the email marketing service provider industry and evaluated them across 23 criteria.
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According to the report, “The 25% of topline revenue that Cheetah Digital allocates to R&D is well spent. It offers an analytics environment for data exploration and scenario modeling. Cheetah Experiences works in concert with email programs to enable templatized interactive experiences for collecting zero-party data. The Customer Engagement Suite has continuously running AI models to proactively identify optimizations.”
Throughout its 20-year history, Cheetah Digital has held the belief that building lasting relationships with customers requires immersive engagement at all touchpoints. The Cheetah solution helps marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.
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