Premiere Digital Expands Sales & Marketing Team and Hires EMEA Exec for Global Business
Premiere Digital, the media services, distribution and technology solutions company officially announced , the expansion of the organization in Sales & Marketing and emergence into the UK. Seasoned industry executives have been hired to grow, market and build the company on a global basis. Michele Edelman has been hired as Head of Growth; Jeff Goldman, US-based has been promoted to SVP of Growth and Development and Abigail Hughes has been hired in the UK and will be overseeing the EMEA as VP of Growth.
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Michele Edelman is an experienced sales and marketing professional with over 20 years in the Digital Media Distribution and Entertainment industry. She has been involved in ground-breaking initiatives that shaped the digital landscape and drove rapid growth at a global level. In her newly created sales and marketing role, Michele is responsible for the company’s mission and vision as well as positioning them for the ongoing future of digital distribution and media services. She will execute and contribute to leveraging the company’s core competencies driven around their successful media services, distribution, and supply chain SaaS tools and technology, STOREFRONT and PDX. Michele joins Premiere Digital from Vubiquity. Prior to this, she was a long-time executive at Warner Bros. in Home Entertainment and Digital Distribution. Edelman will oversee the Sales and Marketing teams and report directly to Steve Rosenberg, Chief Commercial Officer.
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Jeff Goldman has been in television and film sales for over 10 years, most recently with 3 Ball Entertainment as Chief Business Officer, and Eyeworks, now a part of WB International Television, where he rose to Managing Director responsible for multiple business tracks. Jeff’s knowledge and experience in IP, Rights, Distribution and Marketing made him the perfect fit to oversee all the 16 Eyeworks International territories. Jeff ‘knows’ television and thrives in the day-to-day deal-making with content owners and digital video platforms of all sizes. Whether it be standard distribution or strategic aggregations deals that offer the ability to earn revenue outside traditional models, Jeff is industrious. Prior to his TV sales days, he spent some time at William Morris in the Scripted TV department.
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