Syncari Hires Marketo Veterans for CRO, Head of Success, Pioneers ‘Third Way’ to Avert the Catastrophic Cost of Bad Business Data
Syncari aims for growth with a new revenue team
The software startup Syncari has pioneered a “third way” to manage enterprise data. It circumvents the shortcomings of previous technologies to allow businesses one pane of glass with which to enforce data quality throughout the enterprise, without moving it. In response to customer interest, they’ve hired a new CRO and Head of Customer Success.
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The problem Syncari is solving is so big and so endemic that most people’s first reaction to the idea is “I don’t believe that’s possible.” This is a problem that robs companies across the United States of 15-20% of their revenue — $3.1 trillion dollars — according to Gartner. It’s threaded into the operations of every part of every business and left unabated, can wreak havoc in a dozen different ways.
Founded by CEO Nick Bonfiglio (formerly CEO and Founder of Aptrinsic, formerly EVP of Product at Marketo) and CTO Neelesh Shastry (former Principal Scientist at Marketo/Adobe), the team is proud to announce that they’re bringing the Marketo band back together. They’ve hired a CRO, Scott Edmonds (formerly SVP Global Sales at FollowAnalytics, formerly of Marketo), and a Head of Customer Success, Reade Triolo (former COO at Qotient, formerly of Marketo). The company is gearing up to help even more customers.
“I’m thrilled to join the founding team. We’re tackling a fundamental problem at exactly the right time and I’m excited to help more businesses benefit from the boost you get from having accurate and available data,” says Scott.
“It’s encouraging that Syncari has attracted so many customers with so many use cases,” says Reade. “It tells you how deep the problem they’re solving is.”
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