ManyChat Acquires eCommerce Analytics Tracking Company, Converlytics
ManyChat users now have the ability to quantify Facebook Messenger and Shopify marketing campaigns
ManyChat, the number one Chat Marketing platform, announced it has acquired Converlytics, which enables businesses to track, analyze, and quantify valuable attribution analytics connecting Facebook Messenger to Shopify. ManyChat Pro users now have access to more robust analytics at no additional charge, enabling them to pinpoint marketing dollars to specific campaigns.
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“As a small business owner, I built Converlytics to meet a need I had — when I lost one of my biggest eCommerce clients, I realized I hadn’t been able to accurately attribute revenues to my marketing campaigns. So I built the solution, won back my client, and attracted even more customers,” said Converlytics founder and CEO Dillon Ceglio. “I’m thrilled to share this technology with the millions of ManyChat users around the globe and to help other eCommerce business owners like me.” Ceglio will continue to work with ManyChat as an eCommerce and Data Analytics Consultant.
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“The single biggest industry using ManyChat is eCommerce, and analytics is at the heart of everything an eCommerce marketer does,” said ManyChat co-founder and CEO Mike Yan. “The acquisition will allow ManyChat to bring our eCommerce customers the robust analytics they need to run smart omni-channel campaigns that maximize return on advertising spends.”
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