Outbrain and Supermetrics Announce the New Integration for Building Automated Reports with Outbrain Amplify Data

Marketers can now integrate multiple data sets, including Outbrain, into a single reporting platform

By STS News Desk On Mar 10, 2020

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Outbrain, the world’s leading discovery and native advertising platform on the open web, announced today it’s integration with Supermetrics, a product for marketing reporting automation. With this partnership, Outbrain data can seamlessly connect to Google Data Studio, Google Sheets, Microsoft Excel, and BI tools.

“This integration is critical to our needs as a business and in helping our customers succeed,” said Lior Charka, Head of Product at Outbrain. “With Supermetrics, our clients can better visualize their Outbrain data, providing a holistic view of campaigns. Our goal is to constantly provide additional resources to marketers to optimize the data they collect daily.”

Key benefits of the integration include:

Streamline your reporting. Easily connect your Outbrain data to Google Sheets, Excel and Data Studio directly.
Have your Outbrain data at your fingertips. Supermetrics is a high-quality connector so all of your essential metrics and dimensions are available to you when you need them.
Elevate your campaign reporting to the next level. Easily combine Outbrain data with metrics from 50+ other platforms in the same report so you can compare and contrast your marketing solutions and optimize for the best performance.

SquareLoot, a boutique marketing & growth consultancy, used Supermetrics for Data Studio Connector for current Outbrain campaigns. The agency created Data Studio Outbrain reports, which tracked the high-level performance of key accounts and overall activity, providing valuable insights without having to dive deeper into an individual platform.

“The Outbrain report in Data Studio allows us to understand which ads and creatives are performing best at each moment,” said Adir Ron, CEO at SquareLoot. “This helps to optimize our performance quickly and efficiently. If I would put a number on this, I would say using Supermetrics for Outbrain reporting has improved our overall performance by at least 15%”

Effective immediately, the connector makes it easier for marketers to report on Outbrain campaigns, including budgets, promoted links, performance, and additional metrics in a few clicks.

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