SalesTech Star

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s Analytics Experts for Comprehensive Insights

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights.

The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business processes using data and insights from social platforms.

Read More: Retention More Critical Than Recruitment, Say Healthcare HR Executives In Workforce Institute Survey

Social media plays a huge role in everyone’s life and is slowly turning out to be the go-to platform for people to express their opinions and personal experiences. In this context, it would be right to say that the proliferation of technology along with social platforms has played a major role in bridging the communication gap that exists between businesses and their customers. But the real challenge lies in analyzing the data sets obtained from these platforms to draw conclusive data-driven insights. In this case, the client an electronic device manufacturer approached Quantzig looking to leverage its social media sentiment analysis solutions to transform its online social data into actionable insights.

Read More: Resulticks Receives Accreditation From Privacy Shield Framework

According to Quantzig’s social media sentiment analysis experts, “Social media sentiment analysis is an analytical approach that focuses on leveraging natural language processing and text mining to monitor the online customer conversations and determine the deeper context as they apply to a specific brand or topic.”

Our mission, in this case, was to spearhead the manufacturer’s effort to use social media sentiment analysis to gauge customer needs and build new products. By leveraging social media sentiment analysis, we not only helped the client capitalize on social media interactions but were successful in presenting our findings and dictating the next best step for their brand.

Read More: Top SalesTech News Of The Week – 16th December 2019

 

Write in to psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.