Top SalesTech News Of The Week – 16th December 2019
Top news from the week of 9th to 13th December 2019
Qualtrics Announced Game Changing Technology to Help Organizations Develop A Culture Of Experience Management
Qualtrics, one of the leaders in customer experience and creator of the experience management category, announced a collection of groundbreaking capabilities that strengthen every area of Experience Management (XM). New innovations enhance Qualtrics CustomerXM™, EmployeeXM™, ProductXM™, and BrandXM™ by placing customer alerts and recommended company actions directly into the hands of employees across the entire organization.
Salesforce Named Bret Taylor President And Chief Operating Officer
Salesforce, a leader in CRM announced that Salesforce President and Chief Product Officer Bret Taylor had been appointed President and Chief Operating Officer. In this role, Taylor will lead the company’s global product vision, engineering, security, marketing, and communications. Taylor will continue to report to Chairman and Co-CEO Marc Benioff.
Acquia’s Acquisition of AgilOne To Deliver Powerful Customer Experiences
Cloud Platform Acquia announced that it had signed a definitive agreement to acquire AgilOne, a customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences.
AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers. Providing a single view of the customer, AgilOne helps marketers see immediate value through personal experiences across every channel.
“Marketers are demanding more flexibility and control over the tools they use for customer experience. Unfortunately, many of these legacy tools are costly, lack real-time interactions and modern APIs, and lock data into silos where it’s inaccessible to other applications,” said Dries Buytaert, Acquia’s co-founder, CTO, and Chairman.
Hootsuite Revealed The Trends Savvy Marketers And Social Leaders Need To Know In 2020
Hootsuite, a leader in social media management released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.
SugarCRM’s Time-Aware Data Offer Insights And Forecasts To Boost Customer Experience
SugarCRM now provides customers a complete view of their data, both historical and forward-looking with its time-aware customer experience (CX) platform.
The time-aware foundation is one-of-a-kind, recording, storing and making available all the data needed to intelligently forecast the future for businesses of all sizes.
“For us and our customers, the future is now. And it’s about time—which is one of the most valuable assets in business,” said Rich Green, SugarCRM CTO and Product Officer.
