Braze Includes Agencies and Consultancies in Its Alloys Partner Program

By Abhishek Upadhyay On Oct 30, 2019

Braze Includes Agencies and Consultancies in Its Alloys Partner Program

More than 40 Partners Added to the List

One of the major customer engagement platforms, Braze, recently made an announcement to expand its Braze Alloys Partner Program. The program now includes over 40 solutions partners from around the globe.

Helping customers boost and deploy relevant, memorable experiences built on the Braze customer engagement platform, the Alloys Partner Program by Braze came into existence last year with 50+ curated technology partners. Some of the notable partners include Looker (Business Intelligence and Big Data Analytics), Amplitude (Behavioral Analytics), Snowflake (Cloud Data Warehouse), and mParticle and Segment (Customer Data Platforms).

The platform has enabled companies to provide better customer experience and attain faster time-to-delivery.

40+ leading agencies including Digitas, Iris, Ogilvy, Slalom, and several other growth consultancies now form part of the expanded Braze Alloys Partner Program. They will help customers to craft creative campaigns for their brands. Swrve, CleverTap, and Iterable are some of the major competitors of Braze.

The Extended Program Will Help Customers Drive Long-term Revenue Growth

Myles Kleeger, President and Chief Customer Officer at Braze told that Braze Alloys has assisted numerous organizations to carry out award-winning customer engagement campaigns over the past year. “In thinking through the next iteration of the program, we wanted to bring on solutions partners that could specifically help customers implement Braze and conceptualize creative campaigns to drive sustainable, long-term revenue growth,” Myles added.

Myles mentioned that the company was looking to further enhance the Alloys Partner Program to meet the ever-changing customer needs.

Michael Tidmarsh, CTO at Ogilvy, opined that brands needed a perfect blend of the right creative strategy and the right technology to bring Marketing campaigns to life. He expressed delight at joining the Braze Alloys Partner program and looks forward to help global brands create more personalized customer experiences.