POST Launches POST Video, Empowering Partners to Create Turnkey Video from Audio Content
The new system enables seamless creation of station-branded video using fully-licensed footage from major events
Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform.
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Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed video footage from major entertainment, sports, and lifestyle events as visuals. POST Video, an optional feature available to all POST partners, was specifically designed to maximize ROI on station audio content making it fast and easy to use it as the foundation for multimedia content. Highlights:
- Turnkey video production: Content producers simply choose an audio file, select a station or show logo bug, select size{s), and submit. Using a mix of AI and human producers who vet output for appropriate brand alignment, a video for that audio clip, including fully-licensed footage, captions, and animations, is turned around in less than two hours.
- PPM credit from video content: All POST Video clips using audio that has aired on a PPM station is automatically encoded for PPM credit.
- Multiple sizes for maximum distribution: POST Video users can choose Landscape, Square, and/or Vertical orientations for their finished video, ensuring proper sizing for web, Facebook, Instagram feed and Stories, Snapchat, YouTube, Twitter, and more.
“Social engagement leads to tune-ins, period. POST Video empowers stations to capture those opportunities by delivering visually rich, engaging video content, based on the excellent audio they’re already creating, with virtually zero lift on the part of stations,” said Futuri Media CEO Daniel Anstandig. “Stations know video is important from programming, marketing, and sales perspectives, but many struggle to find the resources to make it a consistent priority. POST Video is here to change that.”
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Along with the addition of POST Video, POST has also undergone a complete redesign of its user interface, which is rolling out to all partners in the coming weeks. The new UI is optimized for easy management of original podcast content in addition to broadcast content, and features POST’s new 24/7 transcription option for stations looking for an always-on log of their content. For more information on POST, visit futurimedia.com/POST.
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