Makro Cash & Carry CZ Deploys Zilliant Sales IQ™ to Expand Customer Lifetime Value
With Zilliant Sales IQ, the company now boosted delivery of actionable, real-time sales intelligence to the sales team
Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, today announced that customer Makro Cash & Carry CZ (Czech Republic), a member of METRO, a leading international specialist in wholesale and food retail, has deployed the Zilliant IQ Platform.
“Makro has, in the Czech market, a strong and established customer base,” said Makro Head of Revenue and Pricing Management Marek Haller. “Zilliant demonstrated a substantial opportunity in our business to expand customer relationships with profitable account penetration.”
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Makro is facing the challenges of foodservice distribution: many product SKUs, thousands of foodservice customers, and a sales team of 250, ensuring that Makro customers buy a wide selection of products is essential to the business. With Sales IQ, the company now boosted delivery of actionable, real-time sales intelligence to the sales team.
“The best part of deploying Sales IQ has been the excitement and energy from our sales team,” said Haller.
Marek added, “They’re excited to receive the actionable intelligence, call the customer, have a richer, more relevant conversation, and of course, close more deals.”
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The actionable sales intelligence is being deployed into Makro’s homegrown customer relationship management (CRM) system where salespeople can easily see and act on the intelligence, improving their effectiveness and reducing time spent on administration.
“We’re thrilled to have Makro on board as a valued customer,” said Zilliant CEO Greg Peters.
Greg added, “We welcome many years of shared success ahead, helping the company maximize the lifetime value of every customer relationship.”
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