New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston
The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding its library beyond CRM, marketing automation, and support categories into project management, finance, subscriptions, and billing. New connectors from Bedrock Data include Jira for project management and QuickBooks, Xero and NetSuite for finance, and Zuora & Recurly for subscriptions.
Marrying Data Across Silos No Longer Requires Manual Data Matching by an Analyst
Read More: TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global
“Expanding our connectors gives Fusion customers the ability to unify customer data across even more customer touchpoints,” said Taylor Barstow, CEO of Bedrock Data.
Taylor added, “Customers can tie together Jira data with customer success or renewal outcomes, or connect marketing and sales activities to financial outcomes, as just a couple examples. Marrying data across silos no longer requires manual data matching by an analyst – it’s automatically unified by Fusion.”
Read More: Interview with Tomer Tagrin, Co-founder and CEO, Yotpo
At the time of this announcement, we sat down with CMO of Bedrock Data, Zak Pines to understand the core tenet of the technology driving Fusion. Zak Pines said, “We believe that more business value comes from analyzing data than being forced to spend time compiling, cleaning and formatting data.”
Zak added, “Traditionally, IT, analysts and ops teams have had to manually extract data from each application, format it for consistency, eliminate duplicates, resolve conflicts, and transform many data models into a single schema. By automating the entire data pipeline, we save people the agony of having to clean data by hand. They can get right to analysis and work with clean data, rather than spending time mapping relationships between fields and join the tables into a master dataset.”
Real-Time Dashboards by Eliminating the Delays of Data Preparation
Fusion was launched in March to dramatically reduce the time and cost associated with unifying customer data across cloud applications. Customers create a Fused Database, an on-demand SQL warehouse, that enables Customer 360 analytics, business intelligence, and real-time dashboards by eliminating the delays of data preparation.
The newly released connectors open up powerful capabilities for Bedrock Data / Fusion customers using CRM such as Salesforce and Microsoft Dynamics and marketing automation software such as HubSpot and Marketo, Fusion connectors that are gaining traction within their user and partner communities.
Fusion is one of a handful of software selected by HubSpot to be included in its Apps for Agency Services Program, featuring complimentary software for the HubSpot partner ecosystem to provide value-add services for customers.
On the Marketo side, Fusion has been recently featured at multiple Marketo user group events including Boston Marketo User Group meetups and webinar series.
Read More: Tealium Leads Industry with Enhanced Privacy and Consent Functionality
“The challenge of unifying customer data and enabling rapid data warehousing and business intelligence is common to many businesses today. I’m impressed with the vision Fusion is delivering,” said Paul Green, Director, Marketing Technologies at Extreme Networks.
Paul added, “Marketing professionals have a critical need to look at data from multiple systems in order to get a complete picture of customer engagement. This is often a manual process today. The ability for organizations to automate consolidation of these disparate data sources should offer a competitive advantage.” Paul is also the Co-Leader of the Boston Marketo User Group (BMUG).
Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers?
Bedrock Data Fusion is compatible with many different business intelligence and reporting tools, and Bedrock Data has recently joined partner programs with companies, including Looker.
Barstow will be showcasing Fusion at a product keynote at DBTA’s Data Summit in Boston this Wednesday, 23 May at 9:45 AM local time, while Zak Pines, VP, Marketing will be sharing perspective on 360 Degree of the Customer as part of the session titled “Overcome Data Silos to get a Unified View of Customers” on the “Competing on Analytics” track that is taking place on Tuesday, 22 May at 12:00 PM.
Currently, Bedrock Data dramatically simplifies how businesses unify customer data across multiple cloud applications. Bedrock Data Fusion automates the traditionally tedious processes of data integration and preparation, creating a trusted Fused Database for customers’ dashboards and business intelligence.
Our customers use Bedrock Data to accelerate analytics with tools such as Tableau, Microsoft PowerBI, Looker, Amazon QuickSight and YellowFin, eliminate manual data preparation and get a unified view of customers.
