Freshworks is “Taking Over Vegas” with Multifaceted Marketing Campaign During The Knowledge18 Conference
Freshworks Making a Strong Case for Attendees to Choose the Value-Focused and User-Friendly Freshservice ITSM Platform
Freshworks, the leading provider of cloud-based business software, announced today it is “taking over Vegas” during the Knowledge18 Conference being held by competitor ServiceNow at The Venetian Resort Hotel Casino from 7-10 May. Freshworks is engaging in multiple promotional efforts in Las Vegas during the three-day event. Freshworks’ goal is to raise awareness for its solution Freshservice, a cloud-based IT service desk and IT service management (ITSM) solution built to help teams deliver exceptional support.
“Freshservice is a refreshingly-easy-to use, simple-to-configure IT Service Desk solution in the cloud, which comes in at a price point that makes business sense,” said Arvind Parthiban, Director of Marketing at Freshworks. “We’re aggressively promoting our solution in Vegas because we want IT directors and other decision makers to understand they don’t need to spend millions on an ITSM solution. They just need to pick the right one that offers real value and amazing functionality.”
Freshworks’ multifaceted campaign is centered on the value proposition of the Freshservice solution, and a desire for customers to “stop throwing money away” on solutions that are overpriced and clunky. Marketing efforts for more than 15,000 conference attendees include Starbucks gift card giveaways, targeted geofencing advertising around The Venetian and the conference venue, and a lively cocktail reception.
“Freshservice is a robust solution that helps better manage services and assets. It includes a modern and intuitive UI that requires a minimal amount of training and is easily customizable to conform to any needs.” continued Parthiban.
Arvind added, “And when you combine these attributes with the rave reviews from our user community, then you have a winning argument for picking Freshservice over any competitive solution.”
Freshworks’ marketing in Las Vegas will raise the awareness profile of the Freshservice solution, which offers the convenience of multi-channel support through email, phone, chat, or efficient self-service. The industry’s leading ITSM solution also features the best-rated mobile service desk app that’s available for both iOS and Android to provide instant help for remote employees.
