The investment will fund AI-powered product development and new talent as Overfuel scales — while doubling down on the customer service it’s known for
Overfuel, the AI-native automotive technology platform, announced a $6 million growth equity investment from Comedor Capital, an Austin-based growth equity firm backing founder-led software and AI-enabled services companies.
The investment follows a period of rapid expansion for Overfuel, which has grown its dealership website count by more than 225% over the past two years. The investment pairs growth capital with hands-on operating support as Overfuel brings AI deeper into the products its dealerships use every day.
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“Dealership technology has spent too long adding complexity and calling it innovation,” said Alex Griffis, CEO of Overfuel. “We built Overfuel to reduce shopper friction, deliver measurable performance, and provide dealers the technology, data, and expertise to compete and grow. We believe the future is AI-first and API-first — more intelligent, more connected, and more open to the broader ecosystem. This investment gives us more capacity to advance the platform with AI, invest in exceptional people, and continue raising the bar for the world-class customer support we’re known for.”
Built for inventory-driven dealerships across Automotive, RV, Powersports, and Commercial Truck, Overfuel brings together performance-first websites, AI-powered shopping assistance, advanced analytics, local visibility and reputation tools, inventory management and syndication, and digital retailing. The platform is certified in multiple OEM programs, and its websites are engineered for speed and performance — Overfuel’s optimization approach has reduced website load times and bandwidth requirements by more than 90%. Industry research shows that every second of faster load time can increase shopper engagement by 11%, with optimized sites seeing 21% higher engagement overall.
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“Overfuel is exactly what we look for in a partnership: a founder-led, capital-efficient business using technology to solve a real and costly problem for its customers,” said Bradley McBride, Managing Partner of Comedor Capital. “This is a proven team, with a deep understanding of dealership operations and a disciplined, performance-first approach to product. They are building a simpler, more connected way to operate for an industry that has long been underserved by legacy incumbents. We are excited to back them through their next phase of growth.”
For Overfuel customers, the partnership means more of what they already count on — continued product innovation, dedicated customer service, and a platform that delivers measurable results as it grows.
