Optivara is partnering with Frost & Sullivan to power a new AI Brand Equity and Market Presence Advisory Service that helps organizations understand, benchmark, and improve how they are represented across AI answer engines.
Optivara announced that its AI market presence platform will power Frost & Sullivan’s AI Brand Equity and Market Presence Advisory Service. This innovative service uses industry-tuned models designed to empower companies to influence their AI brand dynamics and drive demand.
As buyers increasingly use AI to discover, compare, and evaluate suppliers, companies need a clearer view of how these systems describe their business, products, competitors, and market position. These AI agents are increasingly becoming top-of-funnel lead generation agents. The new service helps leadership teams answer simple but vital questions: when AI already has an opinion about your organization and your industry, do you know what it is, and do you know how to change it?
Combining Optivara’s platform with Frost & Sullivan’s industry expertise, analyst perspective, and subject-matter expert validation results in unparalleled industry tuning and analysis. Clients receive a benchmark of their AI market presence, including how often they are cited, how positively they are represented, how they compare to relevant competitors, and which sources are shaping the AI-generated narrative.
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“Frost & Sullivan brings the market context that makes this a powerful strategic advantage for companies that use it,” said Nathan Allen, Optivara Co-Founder. “Optivara reverse-engineers how a company appears, disappears, or is misrepresented across all funnel stages. We’re able to do this by a unique process of tuning the platform specially for each industry and vertical. Frost’s analysts and subject matter experts understand why that matters in a specific industry, how it connects to competitive positioning, and what leadership teams can do about it.”
“AI is changing how buyers form opinions about markets, suppliers, and strategic fit,” said Krishna Srinivasan, Global Managing Partner at Frost & Sullivan. “This new capability gives clients a clear view of how they are being represented across AI answer engines, how that compares to competitors, and which sources are shaping the narrative. By combining Frost & Sullivan’s industry expertise, analyst insight, and subject matter expert validation with Optivara’s platform, we can help clients understand their market position, diagnose the gaps, and build a practical roadmap to strengthen their market position.”
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Frost’s AI Brand Equity and Market Presence Advisory Service delivers an actionable SWOT analysis, enabling companies to take control of their AI narrative. For companies entering new markets, shifting from legacy offerings to new growth platforms, or seeking to improve their position relative to competitors, this enables an outside-in view of whether AI systems align with the company’s strategy. Nathan Allen closed with “Companies spend a lot attempting to drive the market narrative and generate leads. Now they can get the insight needed to take control, optimize that spending, and grow.”
