New VP will lead Paladin’s product sales and marketing division.
Paladin Data Systems announced today that Ed Hallda has joined the company as Vice President of Strategic Development. Ed joins Paladin having spent the last six years at Applied Technical Systems (ATS) in the same role.
In his VP role Ed will lead the growing product sales and marketing division and continuing the company’s success providing Paladin’s products and services. Within his previous role Ed was instrumental in helping ATS with all aspects of marketing and business development including revenue diversification strategies, IP portfolio management and development, product management, brand development and proposal management.
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“Paladin is well positioned to be a leader in driving lean, civic excellence into communities, businesses and governments,” said Ed. “I am excited to help deliver Paladin’s award-winning products and services nationwide and beyond.”
“We are fortunate to find someone of Ed’s caliber to lead our Sales and Marketing organization. I’m confident that Ed will play a key role in providing and implementing high quality solutions for our clients,” said Jim Nall, Paladin President and CEO.
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Paladin’s sales and marketing team will continue to develop and penetrate current and new market segments with its three cloud-based software products: SMARTGov (local government), ASMi (law enforcement, fire, military, energy, and DoD), and Panoramic (public works, state and local government), as well as CloudStream, Paladin’s cloud consulting group.
