Rallyware Announces ‘Rep Connect’ as the Latest Feature from Its Myagi by Rallyware Product
Rallyware has announced their Rep Connect feature, set to help brand reps use digital technology to drive frontline knowledge of their products and, ultimately, propel sell-through.
Rallyware is proud to announce the launch of Rep Connect, the first-on-the-market dynamic solution enabling brands’ field representatives to access necessary information – and drive frontline adoption and engagement on-the-go.
This has never been more critical than now, as brands work to distinguish themselves and win over a more hesitant and choosy consumer. For years brand reps have known that to increase sales in specialty retail, they must engage frontline sales associates, winning them over and transforming them into ready and able brand advocates. Without the support of technology, brand reps often lack the data and metrics they need to merge the worlds of online engagement with face-to-face store visits.
This is why Rallyware’s innovative Rep Connect technology is so important for brands today. In our post-pandemic, fluctuating retail marketplace, companies must be able to empower their brand reps to seamlessly connect with sales associates. Just as Rallyware helps to create the frontline of the future, now brands will be able to develop the field reps of the future.
What Is Rep Connect?
With Rep Connect, available to Myagi by Rallyware brand and wholesaler customers as part of their current subscriptions, brand reps will have access to all the information they need with an easy-to-use interface. When on the road visiting stores, brand reps just have to open Myagi by Rallyware to access up-to-date engagement data from the platform, helping them to invite more stores and drive engagement for those already connected – right from the app.
They can look up stores and see at-a-glance who’s signed up to use Myagi by Rallyware and how active they are. They’ll be able to call up details such as store address, store manager, and any content and incentives available to that store’s staff.
In addition, with Rep Connect, brand reps can access brand advocacy scores instantly, see comments and feedback from users to fine-tune brand engagement for those stores, and assign badges and rewards to associates for any purpose they see fit. This high-level overview provides a snapshot of the brand health score for each store and even each associate.
To drive brand advocacy at scale and to acknowledge the associates who are most highly engaged in training, a brand rep can send them relevant badges in seconds, acknowledging the associates’ hard work and incentivizing more engagement that spreads to others on the sales floor.
Read More: PreSales Needs a More Holistic Approach to Workflows: Here’s how AI can Help
