Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare
In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands:
Key topics covered:
- Using podcasts to drive B2B brand growth
- Podcasting fundamentals that help
- What brands can do to increase their listen rates
- How podcasting should be integrated to a brand’s other marketing channels
