Consumers Shop More on Black Friday But Businesses Earn More on Cyber Monday, Bloomreach Peak Holiday Shopping Results Find
Bloomreach Customers Conclude an Outstanding Cyber Week, With Year Over Year Revenue Increasing by Double Digits Every Day of the Week
Bloomreach, the platform fueling limitless e-commerce experiences, today announced results from the 2023 peak holiday shopping season, during which Bloomreach customers drove double digit revenue increases every day of Cyber Week, as compared to the prior year. While Black Friday revenue grew 16% over the prior year and saw the highest traffic of the week, businesses actually drove the most revenue on Cyber Monday — which also saw a 16% lift in average order size (AOS) year over year (YoY).
“Cyber Week was a massive success for the millions of brands and retailers we serve around the world,” said Raj De Datta, co-founder and CEO, Bloomreach. “They used our products to power millions of personalized searches, emails, SMS campaigns, and more — and in doing so saw just how impactful personalization is to the bottom line. We’re pleased to have been there to support our customers through another incredible peak shopping season, with 100% uptime and no disruptions to service. We look forward to seeing how they’ll top these results next year.”
Cyber Week 2023 Results and Trends:
- Shopping starts earlier. Bloomreach customers saw a 7% increase YoY in site traffic on Thanksgiving day, proving that consumers did not need to wait for Black Friday to start their shopping.
- Black Friday sees the highest volume of shoppers. Bloomreach’s product discovery solution powered more than 445 million searches on Black Friday, an increase of more than 30% over the prior year, as businesses experienced their highest volume of site traffic of the week.
- Cyber Monday makes a big impact on the bottom line. Though Black Friday saw higher site traffic, Cyber Monday was critical for retailers’ results. Bloomreach powered more than 422 million searches on Cyber Monday as customers sought out their final deals. Businesses saw revenue increase 25% YoY and also noted a 16% increase in AOS.
- Email is still the prevailing channel. Bloomreach’s marketing automation solution saw more than 380 million email campaigns sent on Black Friday alone, a 14% increase year over year. At the day’s peak, the platform sent more than 35 million emails per hour.
- SMS and MMS are on the rise. Though the volume of emails sent was significantly higher than any other channel, Bloomreach customers substantially increased their use of SMS and MMS campaigns this holiday season. There was a 135% YoY increase in SMS campaigns sent on Black Friday, and a 51% YoY increase in MMS campaigns.
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