SAP Signavio Positioned as the Leader in the SPARK Matrix for Customer Journey Mapping, Q2, 2023 by Quadrant Knowledge Solutions
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The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis & ranking of the leading Customer Journey Mapping vendors.
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SAP Signavio, with its comprehensive technology for Customer Journey Mapping, receives strong ratings across the parameters of technology excellence and customer impact.
Quadrant Knowledge Solutions announced that it has named SAP Signavio as a Q2 2023 technology leader in the SPARK Matrix analysis of the global Customer Journey Mapping market.
The Quadrant Knowledge Solutions SPARK Matrix: Customer Journey Mapping, Q2, 2023, includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Customer Journey Mapping vendors in the form of its SPARK Matrix™. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
According to Nikhilesh Naik, Analyst at Quadrant Knowledge Solutions, “SAP Signavio through its SAP Signavio Journey Modeler enables its users to utilize customer data to create detailed customer journeys and design CX-centric solutions. The company’s CJM offerings comprise prioritization of process improvements & transformation efforts, creation & management of customer journeys, use of AI for automating & accelerating journey map creation, and a wide range of learning & training solutions that enable its users to make continuous experience improvements in their offerings.”
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“The delivery of customer journey modelling capabilities comprising journey-to-process analytics for generating valuable insights & recommendations and integration with SAP Signavio process collaboration hub for simplifying collaboration capabilities has enabled SAP Signavio to strengthen its customer journey mapping offering. SAP Signavio, owing to its strong partner ecosystem with the existing network of SAP & other vendors, heavy investment in innovation & R&D, and the ability to cater to a variety of industry-specific use cases, has been positioned as a leader in the SPARK Matrix: Customer Journey Mapping, Q2, 2023,” Nikhilesh adds.
Quote from SAP Signavio
“It is not surprising to see growing interest in Customer Journey Mapping solutions,” said Rouven Morato, CRO and General Manager at SAP Signavio. “Changes in customer behaviours can be rapid and unpredictable. In addition, customer buying journeys by their nature touch multiple departments and operational systems, making the optimization of the end-to-end process a challenge.
At SAP Signavio, we are proud to be named a Leader in this market. We know that understanding customers is not a one-off project, nor even a once-a-year project. It’s an ongoing discipline of mapping, analysing, modelling, and refining the processes that support the customer journey, changing as customer behaviours or other external forces change. Our solutions are data-driven and collaborative by design, built to bring various stakeholders and leaders together over a common view of the customer journey. We go beyond journey mapping, providing the analytics and insights needed to help companies provide increasingly tailored experiences and offers to their customers while supporting ongoing improvement of the underlying operational processes.”
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