PostPilot, the fastest-growing direct-mail marketing company in the U.S., announced its launch of SiteMatch™. The pioneering technology identifies customers who have visited a brand’s website but not yet purchased or subscribed to email, and retargets them with automated direct mail.
With PostPilot’s rapidly expanding portfolio of products, ecommerce companies can send personalized, effective direct mail to customers at all stages of the marketing and sales funnels, from cold prospecting to retention. SiteMatch builds on PostPilot’s MailMatch capability, which lets brands send postcard campaigns to prospects based only on their email addresses.
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“SiteMatch is like an abandoned cart campaign, but for your whole site,” said Drew Sanocki, co-CEO at PostPilot.
Direct mail is the most engaging marketing channel available. It lets businesses connect with the many customers who can’t be reached through online advertising. When combined with digital ads, it yields even better results.
“These prospects have shown that they’re interested in your brand. A personalized postcard is a powerful real-world prompt that can turn them into customers,” said Drew Sanocki, co-CEO at PostPilot. “SiteMatch is like an abandoned cart campaign, but for your whole site.”
PostPilot’s campaigns can be automated, customized on the fly, and tracked in a real-time dashboard. Unlike traditional direct mail, PostPilot doesn’t require months of lead time or minimum quantities to launch a campaign. Its native ecom integrations with Shopify, Klaviyo and other platforms let brands leverage their existing data and marketing flows.
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