Modus Recognized in Three Gartner Reports for Revenue Enablement Platforms
Modus provides a simplified approach to revenue and sales enablement that helps improve marketing ROI and sales effectiveness.
Modus, the market leader in simplified content distribution and digital buyer engagement platforms announced that it was mentioned as a Sample Vendor in two recent Gartner Hype Cycle™ Reports: Hype Cycle for CRM Sales Technology¹ and Hype Cycle for Life Science Commercial Operations². In addition, Modus was recognized as a Representative Vendor for Revenue Enablement Platforms in the 2022 Gartner Market Guide for Revenue Enablement Platforms.
Gartner identified Modus as a Sample Vendor for Revenue Enablement platforms (formerly Sales Enablement). These platforms unite sales enablement functions and customer-facing revenue processes encompassing revenue-generating roles including customer success, marketing and presales.
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In the Market Guide for Revenue Enablement Platforms, Gartner reiterates that they “continue to see double digit revenue growth for the sales enablement market and a return to pre-pandemic rates of growth year over year. Given prioritization for both evaluating and implementing these types of solutions, Gartner expects continued growth in this area. Organizations that want to help to enable their revenue-generating employees should evaluate enablement platforms for digital content, training and coaching. These three work together to form a holistic enablement program.”
“We believe our recognition by Gartner validates the importance and value organizations can realize by implementing a simplified revenue enablement solution”, stated Jeremy Schultz, President and CEO of Modus. “Modus has taken a fresh approach with a modern UI that facilitates quick implementation and easy adoption for immediate ROI. We’re making it easier than ever for marketing teams to share content, for sellers to find and actually use that content to advance deals, and for operations to prove value”.
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