Baker Communications, Inc. (BCI) announced that its “Customer Outcome Selling” course was awarded the Top 10 Most Popular Sales Management Courses by Findcourses.com, the world’s largest searchable database of corporate training providers and courses. “Customer Outcome Selling” was one of 5 courses from Baker Communications that received 5-star ratings from its customers.
The combination of new knowledge and practice together with the collaboration of the other class members makes for heavy engagement, high marks, and a lot of fun during each class.”— Ted Baird, VP Delivery & Customer Development
In addition to the “Customer Outcome Selling” course receiving this Top 10 Most Popular Sales Management Courses award, four other courses received 5-star ratings: “Exceptional Presentation Skills,” “Sales Management Systems” (also known as Pathways to Growth), Win-Win Negotiations workshop, and its award-winning “Exceptional Management Skills” which recently won the Top 10 Most Popular HR Courses award this year. All five of these courses are available in multiple formats including public workshops, in-person private workshops, virtual, and online.
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“We focus on the core skills which create effectiveness in two of the most difficult jobs in any organization – the salesperson and the sales manager,” said Ted Baird, Vice President of Delivery and Customer Development. Walter Rogers, the CEO of Baker Communications added, “Customers tell us that the intense concentration on role-playing, coupled with multiple class activities is what makes our workshops so effective. Learners experience multiple opportunities to practice each new concept that they learn. That practice together with the collaboration of the other class members makes for deep engagement, high marks, and a lot of fun during each workshop.”
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The “Customer Outcome Selling” workshop, along with its more in-depth version called “Outcome Selling” are both designed to enable sellers and sales managers to become more effective in their sales motions. The workshop starts by diving deep into an organization’s selling capabilities through the Sales Effectiveness and Improvement Analysis (SEIA). Outcome Selling’s key frameworks are the 5D Selling Methodology and SOLVE. The 5D Selling Methodology is a roadmap to building trust and deepening customer relationships. SOLVE helps sellers dive deep in order to uncover their customers’ desired outcomes. By combining these three, a salesperson will gain their customer’s trust in their ability to help them achieve their unique outcomes.
