VERB to Provide the NBA’s Detroit Pistons with Interactive Video Technology to Drive Ticket and Merchandise Sales and Increase Fan Engagement in Multi-Year Deal
The Pistons will leverage VERB’s suite of interactive, video-based sales solutions in implementing new digital content and marketing strategies
Verb Technology Company, Inc., the leader in interactive video-based sales enablement applications, including shoppable livestream, today announced that the Company has entered into a multi-year partnership with Michigan-based Detroit Pistons (“the Pistons”) of the National Basketball Association (NBA) to deploy VERB’s suite of sales enablement solutions in driving ticket and merchandise sales and engaging with the Pistons’ fans through interactive, shoppable digital content.
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“Post pandemic, it has become clear that our fans and consumers want additional touch-points for interaction with the Pistons and it is equally important to the Pistons to successfully leverage our capacity for content creation to provide elevated digital experiences for our fans,” said Adam Falkson, VP, Business Intelligence, of the Detroit Pistons. “VERB’s technology will empower us to capitalize on our digital assets and content strategies in growing ticket and merchandise sales, and in effectively responding to the desires of our fans. Whether it is livestreamed or pre-recorded content, this interactive capability will be a significant enhancement to our new digital strategy.”
“The Detroit Pistons are an iconic brand with a legendary team history, and we could not be happier to have the Pistons using our technology,” said Rory J. Cutaia, CEO of VERB. “The incredible growth of our new sports entertainment vertical provides high visibility to VERB’s underlying technology. The sports entertainment industry is expected to grow to reach almost $600 billion in 2025 and our participation in this industry growth will enable VERB to be a significant player in the innovation-push, as teams, leagues, and retailers/manufacturers look to capitalize on the convergence of entertainment and shoppability. We are thrilled to work with the Pistons and look forward to further expanding our presence across the sports entertainment vertical, both domestically and internationally.”
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