Allot Research Finds that 88% of Global Consumers Consider Mobile Security a Top Priority
Report illustrates opportunity for mobile operators to meet consumer demand for cybersecurity.
Allot Ltd., a leading global provider of innovative network intelligence and security-as-a-service (SECaaS) solutions for communication service providers (CSPs) and enterprises, released findings from its Global Consumer Security Survey. Among the findings of the survey, it was discovered that 88% of consumers worldwide place mobile security as a top priority while only 49% thought that mobile entertainment was a top priority. This finding suggests that mobile operators may need to consider offering cybersecurity as part of their core services for consumers.
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Allot commissioned Coleman Parkes Research to survey 8,000 CSP consumer customers from around the world during the first quarter of 2022. Key findings from the report include:
- 57% of consumers said they did not know which cybersecurity solution to choose compared with 31% In Q4 2020.
- 62% of respondents said that secure connectivity is a core offering that they expect from mobile service providers.
- 84% of respondents think that security should already be on the device or the responsibility of the device manufacturer or service provider.
- 75% said they trust their mobile provider to protect them from cyber threats.
- More than 90% of consumers are willing to pay for cyber protection.
“Mobile service providers are perfectly positioned to provide zero-touch network-based cybersecurity services to their consumer customers,” said Vered Zur, Vice President Marketing for Allot. “The results of this survey show that Allot is focused on a market whose customers are ready to pay for cybersecurity services.”
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