Minsait, an Indra company, and BayBridgeDigital have signed a strategic partnership in Italy to help the country’s retail sector transform the “phygital” experience of its customers. The agreement aims to drive the digital acceleration of Italian companies by offering unique shopping experiences that combine the advantages of personalized in-store service with the latest technologies.

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Thanks to the agreement, Bayretail, the BayBridgeDigital Unified Commerce solution, will now be available in Italy. Bayretail is a Salesforce-Native solution, developed with a cloud & mobile first approach, which integrates all customer management and e-commerce functions.

The solution enables retailers to access real-time customer preference history, in-store appointment management services and mobile payment systems. In addition, it provides click-and-collect services, stock availability and multichannel order management, among other features.

Thus, incorporating AI capabilities into customer experience management enables store associates to gain the necessary real-time customer insight to improve services, while offering a frictionless and personalized shopping experience both online and in-store.

Minsait will market and integrate the solution in Italy, providing its technological and consulting capabilities in customer experience transformation projects, in particular through the integration and development of Salesforce technologies. In addition, the IT and Digital Transformation company will offer its extensive knowledge of the Italian retail market, where it has a consolidated position and leads digital transformation projects for some of the country’s leading companies.

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“In the ‘next normal’ context, the retail sector is opening up to the coexistence of the physical and digital worlds, to facilitate new experiences for consumers and leverage data, in order to personalize the offer and respond to new purchasing habits. We are therefore delighted to join forces with BayBridgeDigital to offer the Italian retail sector a unique solution that will help them create a seamless ‘phygital’ experience for their customers,” said Sergio Scornavacca, Head of Industry and Consumer Market of Minsait in Italy.

“We are happy with this strategic partnership with Minsait in Italy. Our synergy with Minsait will help accelerate Omnichannel transformation for retailers of all sizes in Italy. Bayretail, our Clienteling and Assisted Selling solutions, is designed to create more tailored and highly interactive customer engagement,” said Pascal Laik, Chief Revenue Officer of BayBridgeDigital.

Towards the “phygital” experience

This ambitious agreement reinforces both companies’ commitment to innovation and the “phygitalization” of the retail industry, a revolution that responds to the paradigm shift in customer consumption habits.

Today’s hyperconnected customer is informed at all times, is aware, demands transparency and is constantly looking for new experiences. This profile demands a new, more personalized, agile and simple commercial relationship in which technology becomes the key.

The new shopping behaviors are associated with the creation of new spaces, both physical and virtual to enjoy the purchase moment. Through solutions such as Bayretail, which incorporates Cloud Technologies and Big Data & Artificial Intelligence capabilities to customer management tools, phygital stores can create special and emotional moments, improving the experience and loyalty of its customers.

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