Zilliant Recognized for SalesTech Innovation in 2021 MarTech Breakthrough Awards Program

International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World

Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced that Zilliant Campaign Manager™ has been selected as the winner of the “SalesTech Innovation Award” in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. In 2020, Zilliant was recognized for “Best Price Optimization Solution” by MarTech Breakthrough.

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“Even with significant investments in sales, mobile and eCommerce technology, it’s still incredibly challenging for B2B companies to execute their evolving growth and profit strategies with speed and consistency, particularly in environments with expansive customer counts, prospect databases and product catalogs”

Zilliant Campaign Manager™ gives companies greater control and flexibility to utilize data from a wide variety of sources and creates highly actionable and prioritized guidance for their sales teams. The application allows the user to generate sales actions from any source, whether the source was out-of-the-box insights directly from Zilliant’s AI pricing and sales engines, Price IQ® and Sales IQ®, or custom-defined sales actions directly uploaded to the application.

Campaign Manager lets administrators scope, define, and prioritize actions, set time boundaries for campaigns, add sales rep talk tracks, and publish actions to any delivery channel with the push of a button. These actions can be seamlessly integrated to any channel, including Zilliant’s sales-facing applications Sales Planner™ and Deal Manager™, but also, any other system such as CRM, marketing automation tools, order entry systems, or eCommerce sites.

“Even with significant investments in sales, mobile and eCommerce technology, it’s still incredibly challenging for B2B companies to execute their evolving growth and profit strategies with speed and consistency, particularly in environments with expansive customer counts, prospect databases and product catalogs,” said James Johnson, managing director at MarTech Breakthrough. “In addition to Zilliant’s incredibly efficient management application, their customers can now utilize AI to generate a wider variety of sales growth insights through Sales IQ. Zilliant continues to drive innovation in the MarTech space and we are thrilled to once again this year recognize the company as a MarTech Breakthrough Award winner.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“Campaign Manager is designed for business users such as pricing analysts, product managers, sales operations managers, and marketing managers. It gives them the ability to create and manage a wide swath of pricing, sales and product campaigns that inform sellers what to sell, when to sell it, and how to sell it, as well as publish customer-specific pricing and product recommendations to eCommerce channels,” said Zilliant President and Chief Executive Officer Greg Peters. “Contrasted with the typical manual processes, our solutions help deploy margin- and revenue-driving campaigns while also measuring the effectiveness of them faster and more effectively than before. We are proud of what we have accomplished at Zilliant. This award from MarTech Breakthrough makes us even prouder and we will continue striving for excellence in the space.”

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Additionally, with the expansion Zilliant Sales IQ, companies can now generate many more insights from their data including prospecting and whitespace actions that determine the best fit products for prospects, win-back actions to generate tailored product pitches for lost business, inventory actions for the targeted selling of excess inventory, contract compliance actions for contracts not meeting volume commitments, and product substitution actions for the targeted selling of preferred brands or substitutes.