SportsDataIO To Help Power Catena Media’s Lead Generation Tools For The Next Decade

SportsDataIO a leading provider of sports data, including odds, stats, fantasy, and other related data points reached a 10 year agreement with Catena Media to power their lead generation tools. Catena is rapidly expanding in the US after years of serving the European market. With sports betting and iGaming rapidly expanding in the US this partnership puts both companies on the cutting edge of a burgeoning market.

SportsDataIO, a leading provider of Sports, Odds and Fantasy data that power applications across a wide range of industries recently signed a 10-year extension with Catena Media. SportsDataIO’s data will be used to power Catena’s suite of high quality lead-generation applications. Catena Media currently operates popular sites like Lineups.com, TheLines.com, Playpicks.com in addition to a portfolio of other regionally focused sites.

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The new 10-year agreement between the two organizations expands upon a smaller scale agreement signed in 2019. In May of 2021 Catena Media made the historic acquisition of Lineups.com for 39.6 million dollars. This acquisition enables Catena to continue their rapid expansion into the U.S. market.

“As part of our acquisition of Lineups.com we recognized the need to utilize a data provider with the scale and capabilities to support our efforts across all brands in the rapidly expanding US market,” Ryan Harper, VP of North America said. Ryan continued, “after a successful pilot with SportsDataIO we found them to be best suited to facilitate our growth. From the ease of use of their APIs to their agility as a technology provider we were confident that as we tightened our foothold on the US market SportsDataIO would be able to meet our growing needs into the future.”

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Dustin Sullivan, VP and Co-founder of SportsDataIO added “We’re thrilled to be working with a globally recognized brand like Catena Media. Their ability to innovate and provide high quality lead generation tools in the iGaming space aligns perfectly with SportsDataIO’s goal of being the leading data provider across industries and vertices. Our sports and gaming feeds have been designed to specifically power applications in the iGaming space as well as the media and technology sectors. The advances we make to our technology thanks to this relationship will benefit all of SportsDataIOs clients now and in the future.”

Catena Media reported operating revenue of $49.8 million in Q1 of 2021. In 2020 the entirety of the US gambling industry was estimated to have brought in nearly 2 billion USD in revenue and is expected to grow at a compound rate of nearly 20% until 2026 when every state is expected to have legalized some form of gambling.

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