As customer trends evolve and as customers are demanding a better experience from brands, across multiple digital channels, the industry is changing to meet these demands through innovations in AI, sales automation, and better analytical intelligence and tools.

Catch more of these latest updates in this weekly salestech and tech highlight:

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SalesTech Quote-of-the-Week!

Most sales teams are putting all of their budget into the top of the funnel — more leads, better leads, more engagement, better qualification — and ignoring the bottom of the funnel – when the prospect signs your agreement and agrees to do business with you. Sales teams have settled on a 20-30% opportunity to close rate and with the automation in place, we should be aiming higher.- Kyle Racki, Co-founder and CEO at Proposify

Top SalesTech News of The Week: 28th June to 02nd July 2021!

• Outreach Grows U.S. Presence – Adds New Atlanta Office and Expands Leadership Team
• Oveit Launches Streams.Live to Help Retailers Deliver a Better, More Modern and Interactive Shopping Experience
• CobbleStone Announces Seamless CLM Software & ERP Integration With Unanet
• Gong Expands to Europe in Response to High Demand
• Spaulding Ridge Partners with RightRev to Leverage Revenue Recognition with Salesforce Billing
• Clickatell Launches Combined Chat Desk and Chat Flow Solution to Transform CX in Contact Centers
• ShipBob Raises $200 Million in Series E Funding, Led by Bain Capital Ventures, Valuing the Ecommerce Logistics Platform Well Over $1 Billion
• Google Cloud and Ericsson Partner to Deliver 5G and Edge Cloud Solutions for Telecommunications Companies and Enterprises
• ai Expands Momentum Suite, Giving Revenue Leaders an In Depth View of Deal Pipeline
• New Bambuser App for Shopify Enables Platform Merchants to Seize the Live Video Shopping Opportunity
• Does Data Culture Drive Revenue Growth? New Alation State of Data Culture Report Reveals…
• RepVue Closes $1 million Series Seed funding Round to Further Strengthen its Position as the World’s Leading Sales Organization Ratings Platform
• Unbabel’s New Zendesk Agent Workspace Integration Empowers Agents to Instantly Become Multilingual
• Deloitte Digital Research Determines Contact Centers Will Become Experience Hubs for Brands in 2021 and Beyond
• ai Appoints Vice Presidents of AI And Sales; Expands Its AI-Powered Virtual Recruiter Service To Sales Recruiting
• Seismic Surpasses $200 Million in Annual Revenue Run Rate
• Nimble Integrates with Microsoft Teams to Power Virtual Business Meeting Engagements
• Syllable Raises $28 Million Led by Oak HC/FT to Transform Customer Service in Healthcare
• XANT Announces Partnership with EXL
• SalesLoft Acquires Sales Strategy Firm InStereo
• Arcade Raises $4.5 Million Growth Seed Round to Help More Sales Leaders Motivate High-Performing Employees with Gamified Micro-Incentivizes
• Verint Announces New Enhancements to its Online Community Designed to Deepen Relationships with Customers and Partners

SalesTech QnA with the Expert

80% of buyers have their specifications either completely or partially mapped prior to engaging a salesperson. It is crucial that organizations get their message out effectively to the market through an education approach, rather than a prescriptive one. One such tool is intent marketing platforms and when I first came across these solutions I was instantly sold. This provides the ability to connect with a buyer as they are shaping their requirements which is key, while also engineering that vision through education to build a mutually beneficial partnership leading to success.- Tom Fernandez, Head of Sales (SE Asia) at Datto

Top Articles on Sales Intelligence, Qualifying your SQLs, Automating Sales!

• Ecommerce Technology Helps Brands Drive Sales
• Data Intelligence Platforms Can Help Drive Sales
• Common Mistakes To Avoid When Qualifying Sales Leads And Prospects
• Why greater technology adoption can actually create more manual work
• Automating Sales: All Your Apps and Data, All Working Together

Customer Success Tips for Sales! Catch more from the latest episodes of The SalesStar Podcast!