The SalesStar Podcast: 2020 Audio Interviews

Episode 55: Business and Sales Intelligence Tips with Nealesh Patel, Head of Business Development at Crunchbase

Teamed with the right business intelligence, sales and marketing teams can drive better ROI rates, in episode 55 of the SalesStar Podcast we had Nealesh (Neal) Patel, Head of Business Development at Crunchbase as a guest to share a few thoughts:

Key topics covered:

Technologies and strategies that can help drive sales and marketing

Tips for new entrants

Creating better sales and marketing processes

Innovative campaigns that stood out in 2020 game-changing technologies to look forward to

Episode 54: Diversity and Inclusion in Tech with Morag Lucey, CEO at Televerde

In this episode of the SalesStar Podcast we had Morag Lucey, CEO at Televerde a company that helps global B2B organizations generate demand and accelerate sales with strategic data solutions, marketing technology and sales professionals backed by a unique model! Morag shared a few thoughts on Televerde’s journey while talking about filling the missing pieces in diversity and inclusion in the tech marketplace.

Key topics covered:

Diversity and Inclusion in Tech today: importance and best practices

How HR leaders can use initiatives to benefit communities more

Televerde’s adjustment to the new normal Sales and marketing / business tips for today’s new normal

Episode 53: How did B2B Companies Drive Impact with HR Tech in 2020: with Mark Sawyier, Co-founder and CEO, Bonfyre App

Mark Sawyier, Co-founder and CEO of workplace culture platform – Bonfyre App joined us to share a few thoughts on how B2B and Tech companies drove impact and change with HR tech in 2020 at the height of the Covid-19 pandemic.

Key topics covered:

How workplace platforms help enhance employee experiences Using HR Tech to boost remote productivity Future trends in HR and HR Tech

Episode 51: The State of Technology Sales Today with Declan McGonigle, VP Sales and Marketing at VISUA

Declan McGonigle, VP Sales and Marketing at VISUA a brand monitoring platform joined us to share his thoughts on the state of technology sales and how global marketing and sales teams should readjust to today’s new normal.

Key topics covered:

The state of B2B sales and tech sales today

Biggest changes to expect in the industry

Improving remote selling processes

Sales technologies that can help create an impact during this time

Episode 50: Streamlining B2B Marketing and Sales Efficiencies with Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer

Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer, a company that builds innovative cloud-based technologies to enable better online remote support and collaboration globally spent sometime chatting with us to share a few thoughts on the changing B2B sales and marketing landscape.

Key Topics Covered:

Creating the ideal feedback loop between marketing and sales

Filling the talent gap in marketing and sales tech with the right upskilling / reskilling

Scaling sales in times of a global crisis: tips and thoughts

Episode 49: B2B Marketing and Sales – Alignment and Process Tips with Steve Hartert, CMO at JotForm

Steve Hartert, CMO at JotForm, an online forms platform that helps customers create custom forms and collect relevant data joined this episode as our guest to share a few ideas and tips on B2B marketing relevant to today’s business climate:

Key topics covered:

How marketing and sales is transforming in the new normal

Tips that can help drive success in this downtime Better alignment tips for sales and marketing teams

Creating a seamless brand experience for the end user

Episode 48: Technology Sales in The “New Normal” with Chris Cabrera, Founder & CEO at Xactly

It was a pleasure to welcome Chris Cabrera; Founder & CEO of Sales Performance Management (SPM) company Xactly to this episode of the SalesStar podcast!

Key topics covered:

The story behind Xactly… Sales and marketing in the new normal

A few sales and marketing campaigns that have driven impact in 2020 (in tech!)

How Xactly adapted during the new normal

A few of Xactly latest innovations in 2020

Game changing technologies to watch out for in sales and marketing

Episode 47: What Should New Salestech and Martech Entrants Keep in Mind: with Nicolas Vandenberghe, CEO at Chili Piper

In episode 47 of the SalesStar Podcast, Nicolas Vandenberghe, Co-founder and CEO at Chili Piper, a Calendar & Scheduling system for Sales Professionals joined us to share a few thoughts on the idea and story behind the Chili Piper platform and to dive into a few tips that can help new entrants in the sales tech / martech space.

Key topics covered:

The story behind Chili Piper Marketing and selling tips for new martech / salestech entrepreneurs

Top tips for emerging salestech / martech entrants

Episode 46: Learning to Sell and Scale Despite a Slowdown: with Chris Jackson, VP, Customer Success at POPin

Managing remote teams for an extended period of time and scaling efforts in the midst of a pandemic is a concept marketing and sales is fast adjusting to in this new normal. Chris Jackson, VP Customer Success at POPin joins this episode of the SalesStar podcast to talk about his observations and to share a few tips…

Key topics covered:

Biggest sales and marketing challenges in the new normal

Improving business outcomes with the right sales and marketing strategies

Keeping sales and marketing goals and motivation alive through the downtime

Episode 44: Driving Revenue Strategies and Business Operations: Evan Luke, Head of Revenue Operations at VanillaSoft Shares Key Tips

Driving revenue or streamlining revenue ops during an uncertain time while adjusting to the new normal is the theme of the moment for most global businesses, to share some tips and ideas we had Evan Luke, Head of Revenue Operations from sales engagement platform innovator VanillaSoft join us.

Key Topics Covered:

Top challenges in B2B today

Preparing for the new normal with the right skills and sales tech / martech

Driving business growth and revenue during

Episode 43: Picking Up The Pace of Business Despite Covid-19: with Pankaj Bhula, Regional Director, Africa at Check Point Software Technologies Ltd.

Pankaj Bhula, Regional Director at Check Point Software joined us on the SalesStar podcast to share a few learnings from his journey in tech and his observations on what it will take for sales teams to adjust to the new normal.

Key topics covered:

Biggest workplace changes seeping into the tech / b2b work cultures

Planning Marketing and Sales activities for better ROI despite a downtime

Changing trends in B2B sales and marketing

Episode 42: Creative Ways to Drive Marketing and Sales in B2B and B2C with Beth Brady, CMO at Chief Outsiders

Finding more creative ways to market to and engage customers in both the B2C and B2B marketplace is turning into a top priority in an attempt to help ensure business continuity during these trying times.
In this episode, Beth Brady, CMO at Chief Outsiders joins us to share some thoughts.

Key topics covered in this episode:

Top 5 tips for everyone in marketing

Driving business despite a downtime

Sales leaders and their role in employee support in today’s environment

Staying motivated through the Covid-19 pandemic

Episode 41: Discussing Rebranding Tips with Grant McDougall, co-founder, BlueOcean

Grant McDougall, founder and CEO at BlueOcean.ai a brand auditing platform joined us for this episode of the SalesStar podcast.

Key topics covered:

Brand auditing know-how and tips

What should B2B tech marketing and sales teams keep in mind when it comes to brand image and rebranding aspects?

How brand audits help enhance overall reputation and image

Episode 40: Sales and Sales Leadership Tips with Natasha Sekkat, VP Demand Creation at Acoustic

Tech sales leader Natasha Sekkat, VP of Demand Creation at Acoustic, an intuitive AI-powered marketing cloud joined us on the SalesStar podcast to talk about her journey in the industry and to share a few insights and tips on the evolving technology sales segment.

Key topics covered:

What “smarketing” skills sales and marketing teams need a combination of, today

How technology sales is transforming due to the industry changes and the new normal

What can sales teams and sales leaders do more of during this crisis to improve outcomes

Episode 38: Influencer Marketing Best Practices with Brandon Brown, CEO and Co-founder at GRIN

Brandon Brown, CEO and Co-founder at GRIN a CRM for influencer marketing joined us in episode 38 of the SalesStar podcast. Catch the complete conversation to understand the value and impact the right influencer campaign can have on your ROI.

Key topics covered:

Influencer marketing benefits and tips for a downtime Integrating an influencer campaign effectively with other marketing strategies

Top metrics to asses the value and output of influencer campaigns

Episode 37: Enabling Better Customer Success Stories and Strategies Despite the Covid-19 Pandemic: with Magda Houalla, Director of Marketing Strategy at AspireIQ

We had Magda Houalla, Director of Marketing Strategy at AspireIQ a community intelligence marketing company that’s putting people, rather than transactions, at the heart of a brand by changing relationships between brands and the people join us in episode 37 of the SalesStar podcast.

Key topics covered:

Impact of Covid-19 on the marketplace and on how teams function today

Tips for customer-facing teams to drive better interactions and strategies during a global downtime

Marketing and sales tips for B2B teams

Episode 36: The Impact of Covid19 on Marketing and Sales: with Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud

Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud, a leader in enterprise work management software joins us in this episode of the SalesStar podcast to share some thoughts from his journey in martech and tech marketing so far and to talk about innovative tricks to help tide over these challenging times.

Key topics covered:

Learnings from pivoting / making changes to overall processes during the Covid19 lockdowns

How marketing and sales is evolving due to the Covid19 pandemic

What sales teams can do to drive results faster during this downtime

Episode 35: A Few Tips to Help Reformulate Sales Strategies for the New Normal: with Sheila Aharoni, Vice President of Global Sales, CloudShare

Sheila Aharoni, Vice President of Global Sales at CloudShare a business acceleration cloud company, that helps deliver sales and customer success by helping software companies deliver complex demos, PoCs and training, replicating real-world experiences without compromising time to market joined the SalesStar podcast in this episode.

Key topics covered:

Sales learnings and takeaways that have stayed constant through tech sales

The evolving role and challenges of today’s salespeople

Qualities needed in today’s B2B sales teams

Tips to consider when reformulating sales plans for the new normal

Episode 34: Being A Tech Entrepreneur Amid A Challenging Time; with Vishal Sunak, Co-Founder & CEO at LinkSquares

on August 5, 2020 at 2:08 pm

Vishal Sunak, Co-founder and CEO of LinkSquares, a software that automatically reads and retrieves key data from your library of agreements, making review and diligence projects super simple joined us in this episode to share a few thoughts on being a tech entrepreneur amid a challenging time while also discussing his biggest industry learnings so far…

Key topics discovered:

Customer facing learnings and tactics that work in sales

How can teams pivot to face challenges because of the Covid-19 pandemic?

Top trends and changes in tech sales / sales tech over the next few months

Episode 33: What can you do to boost Revenue during downtime and other sales tips with Gopkiran Rao, Chief Strategy and Marketing Officer at MindTickle

on July 22, 2020 at 1:51 pm

Risa Crandall, VP of Strategy and Sales at Aki Technologies, a platform that helps revolutionize how marketers engage mobile consumers…joined us in this episode of the SalesStar podcast, listen in to extract some valuable tips on technology and B2B sales!

Key topics covered:

How a typical sales team has had to pivot during the Covid-19 crisis

What will the slowdown do for the next few quarters in terms of realigning how sales and marketing functions

What can salespeople do differently to help them overcome struggles related to Covid-19 and achieving their quotas?

Must-have sales technologies for a time such as the present

Episode 32: What’s Changed in Sales Today Due to Covid-19?: Risa Crandall, VP Strategy and Sales at Aki Technologies shares some thoughts

on July 22, 2020 at 1:51 pm

Risa Crandall, VP of Strategy and Sales at Aki Technologies, a platform that helps revolutionize how marketers engage mobile consumers…joined us in this episode of the SalesStar podcast, listen in to extract some valuable tips on technology and B2B sales!

Key topics covered:

How a typical sales team has had to pivot during the Covid-19 crisis

What will the slowdown do for the next few quarters in terms of realigning how sales and marketing functions

What can salespeople do differently to help them overcome struggles related to Covid-19 and achieving their quotas?

Must-have sales technologies for a time such as the present

Episode 31: Shifting Priorities in Marketing and Sales: A chat with Vicki Kolovou, Head of Marketing at Behavioral Signals

on July 15, 2020 at 1:53 pm

Vicki Kolovou, Head of Marketing at Behavioral Signals, a company that develops technology to analyze human behavior from voice-data joined us in this episode of the SalesStar podcast.

Key topics discussed:

The current world situation and challenges related to the ongoing Covid-19 pandemic

How the pandemic is set to impact the SaaS industry Shifting priorities in sales and marketing

What can brands do to reposition themselves?

Episode 29: Thriving During Uncertain Business Times: A Conversation with Tapajyoti (Tukan) Das, CEO at LeadSift

On this episode of the SalesStar podcast we had Tapajyoti (Tukan) Das, CEO and Founder of Sales Intelligence Platform LeadSift join us to share a few thoughts on thriving during uncertain business times while also talking about the importance and benefits of intent data in the whole B2B and technology sales process.

Key topics discussed:

How intent data powers successful marketing and sales campaigns

Best practices to follow when implementing intent backed sales intelligence

Biggest challenges in tech sales today

Tips for sales teams to meet quotas despite the current challenges imposed by Covid-19

Episode 28: Discussing Tech Sales and Marketing Tricks with Jay Tuel, VP of Sales Development at Demandbase

Every technology marketer and salesperson is finding ways to adjust to the new normal while using this challenging time to build better business relationships despite the downturn and effects of the Covid19 pandemic. To that end, we had Jay Tuel, VP of Sales Development at Demandbase join us in this episode of The SalesStar podcast to share some insights and tips!

Key topics discussed:

Proven sales tips that work in tech / B2B Tips to keep in mind when shaping or building out a tech sales team

Top trends that will be seen in sales for the rest of 2020

Tips on building out an ICP Revenue generation tips for a challenging time (due to the Covid-19 pandemic)

Episode 26: A Tech Sales Talk with Raul Perdigão Silva, Global Head Inside Sales at Pipedrive

On this episode of the SalesStar podcast, we had Raul Perdigao Silva, Global Head of Inside Sales at Pipedrive (the first CRM platform that was built keeping the salesperson’s point of view in mind!) joining us.

Key topics discussed:

Top sales training tips to develop sales teams

Tips for Inside sales to tide over the Covid-19 pandemic

How to pivot core strategies in times of a crisis

Best practices for tech sales campaigns

Remote work and collaboration tips

Episode 25: Michael McLaren, Global CEO, B2B Group at Merkle Discusses Business Challenges and Tips for Sales and Marketing to Tide Over Covid-19

on June 3, 2020 at 12:50 pm

On this episode of the SalesStar podcast we have Michael McLaren, Global CEO – B2B Group at Merkle a tech enabled global performance marketing agency as our guest.

Key topics discussed:

Evolutions in martech and salestech

Building impactful customer relationships

Evolving skills needed by marketing and sales

The right parameters to keep in mind when choosing a martech or salestech stack

Business continuity tips to tide over Covid-19

Remote work collaboration tips

Episode 24: A MarTech and SalesTech Conversation with Julian Baring, General Manager, Americas of Adform

 

on May 27, 2020 at 1:04 pm

In this episode of the SalesStar podcast, we have Julian Baring, General Manager, of the Americas region for Adform a global digital media advertising technology company joining us.

Key topics discussed:

Challenges being faced because of the Covid-19 impact in SaaS/B2B

Innovative ways for sales teams to cut through the noise to create impact with prospects faster

Challenges that most sales teams face in spite of having access to sales technologies of various kinds

Tips to help shorten overall sales prospecting time

Tips to get through the trying times caused by the effects of the Covid-19 pandemic

Episode 23: Anand Shah, CEO and Co-founder of Databook shares Demand Generation and Sales Tips To Endure The Global (Covid-19) Pandemic

on May 20, 2020 at 12:26 pm

With the Covid19 pandemic still impacting how businesses and economies function, it’s time for marketing and sales to be empathetic and to get creative! In this episode of The SalesStar podcast, we have Anand Shah, Co-founder and CEO at Databook, an innovative platform that helps enterprise sales reps improve performance at scale joining us to share some useful tips.

Key topics discussed in the episode:

Successful sales strategies that effectively help with demand generation

How marketing and sales can adapt to the challenges at hand because of the downturn and the pandemic

Must-have sales technologies every technology salesperson should have access to

Tips to enhance overall sales outreach and prospecting efforts 5 best practices that help support overall business expansion plans

Episode 22: Bud McGann, Executive Vice President of Global Sales at Reltio Shares his Thoughts on Improving your Selling Techniques During Challenging Times

 

on May 13, 2020 at 11:01 am

Bud McGann, Executive Vice President of Global Sales at Reltio a Saas platform that helps deliver enhanced customer experiences joins us in this episode. How the role of B2B sales has changed over time Biggest challenges that today’s technology salesperson/Enterprise salesperson faces Tips / thoughts on selling to Fortune 500/Fortune 2000 companies: the strategies that work Changing priorities for sales leaders today The impact of the global pandemic (Covid19) on businesses, How tech Marketing and Sales teams are adapting to these challenging times The top 3 things for teams to do while they are struggling through this uncertainty due to Covid-19

Episode 21: Ami Gal, CEO and Co-founder of SQream joins us to share humanitarian tips to practice during Covid-19 while also sharing his learnings from being a tech entrepreneur

on May 6, 2020 at 12:18 pm

Ami Gal, CEO and Co-founder of SQream – a tech startup that helps businesses to easily ingest, store and analyze tens to hundreds of terabytes of data and beyond joins us in this episode to talk about his journey as a tech entrepreneur while also dipping into some insightful marketing and sales tips.

Key topics covered:

Biggest takeaways being a serial tech entrepreneur

Top 5 things tech startup founders who are looking to get investors or have their company acquired should keep in mind

How global technology Marketing and Sales are adapting and what are the top 3 things teams should follow when struggling through this uncertainty caused by the Coronavirus

Top predictions for Sales and SalesTech in 2020?

How there will be a change in the role of tech sales

Innovative ways in which Sales teams can use Sales technology to enhance their prospecting / outreach efforts

Additional Sales tips, given the current world challenges because of the novel coronavirus

Episode 20: Ron Baden, Chief Revenue Officer of SalesHood Joins us in this

Episode to Share His Top Sales Leadership and Sales Enablement Practices

on April 29, 2020 at 7:33 am
Ron Baden, Chief Revenue Officer at SalesHood, a leading sales enablement platform that helps companies boost sales productivity joins us in this episode of The SalesStar podcast to share his thoughts on technology sales and key revenue strategies that can drive business outcomes.

Key Topics Discussed:

Successful campaigns/ best practices that have worked well in technology sales

Factors that are critical to ensuring optimized performance for a sales team and business as a whole

Changing dynamics in sales/salestech and best ways for sales/marketing teams to re-think how they build or shape their teams today, given that today’s salesperson needs a whole set of key skills that the one of yesteryear didn’t need.

Top trends foreseen for the B2B/Tech Sales space for 2020 and points on the evolving technologies in this space and how it changes the way sales or especially revenue generation as a function is approached

Few notes/words of caution to businesses navigating through the current Coronavirus pandemic

Episode 18: Rob Sharland, Global Sales Head at Audiens Discusses Business Tips for the Ongoing Covid-19 Pandemic

on April 15, 2020 at 10:44 am

It’s a trying time for the world at large, given the extent of damage Covid-19 is causing on homes, families and economies. But as they say, the show must go on! In this episode, Rob Sharland, Global Sales Vice President of Audiens, a Customer Data Platform joins us to discuss: Biggest technology-sales challenges faced in the industry! How Marketing and Sales has evolved over the years How CDPs enable better optimization of processes for Marketing and Sales How leading marketing and sales teams use their martech/salestech to improve their outreach Why CDPs should be part of a typical martech/salestech stack? Best ways for tech sales teams to be creative in ensuring a better overall customer experience? Additional tips/thoughts given the ongoing global coronavirus pandemic – tips for businesses and teams struggling to work through the uncertainty01

Episode 17: Manny Medina, CEO at Outreach.IO joins us to talk about AI in Tech and the evolving sales and marketing landscape

on April 8, 2020 at 12:57 pm

Manny Medina, CEO and Co-founder of Outreach.IO, an AI-driven platform that automates administrative tasks and combines customer interactions across email, voice and social to help sales reps take better actions joins us in this episode of the SalesStar Podcast.

Key Topics Included:

Manny’s biggest tech entrepreneurial learnings/challenges

Tips on humanizing the Sales process

How today’s salesperson needs to be more of an innovator and what they need to do better to grab their prospect’s attention

Top 5 things for sales reps to keep in mind before they get on their first cold call!

Tips to help overcome business challenges during the ongoing global pandemic Happy Listening!

Episode 16: Richard Lanchantin, Chief Executive Officer at QStream Joins Us to Share Leadership Development and Upskilling Tips for Technology Sales and Marketing Teams

on April 2, 2020 at 6:17 am

Richard Lanchantin, CEO of Qstream, a company focused on making salespeople great at what they do by combining performance insights and coaching support joins us in this episode of the SalesStar podcast.

Key Topics Discussed in The Episode:

Top challenges faced by technology sales and marketing teams with creative tips on overcoming them!

Mentoring and leadership development skills for technology sales and marketing teams

Evolution of the role of the tech sales person Best practices to optimize one’s salestech stack

Predictions for salestech in 2020

Episode 15: Jenna Raby Senior Vice President of Global Financial Services at RiskIQ Discusses Proven Enterprise Sales Tips and Tactics to Help Drive ROI

on March 24, 2020 at 12:43 pm

Senior Vice President of New Markets at RiskIQ and global thought-leader in Enterprise Software Sales and International SaaS Sales, Jenna Raby joins us in today’s episode of the SalesStar podcast!

Key topics discussed:

Enterprise sales strategies and tips

The evolving role of B2B and tech sales Changing sales / salestech landscape

Episode 14: R.J. Talyor, Chief Executive Officer at Pattern89 Shares his Thoughts on The Growing Use and Impact of AI in MarTech and SalesTech

on March 18, 2020 at 9:05 am
R.J. Talyor who recently founded Pattern89 an AI-driven platform that analyzes ads to predict which ads perform the best on social media – joins us in this episode of The SalesStar Podcast to share his experience and insights in technology sales and marketing while discussing the impact of AI in this segment.

Key topics covered in the episode:

Impact of AI-powered tools in the demand and use of new salestech / martech products

Top best practices for adtech/ad and marketing teams to follow

The evolution of sales technologies and martech and how it has changed the way sales and marketing is approached as a task

How sales people / marketers should plan their outreach today

Predictions for Sales and SalesTech in 2020

Episode 13: Peter Gillett, MD at Marketpoint Global & Founder at Zuant Joins us for a Chat to Discuss Key Mobile Lead Capture Tips for Technology Sales Teams

Peter Gillett, tech entrepreneur and Founder/CEO of Marketpoint and Zuant, a mobile data lead capture platform joins us in this episode of the SalesStar podcast to talk about his entrepreneurial journey and his experience going from mechanical engineer to tech entrepreneur.

Topics covered in the episode:

How global technology sales teams use mobile lead capture solutions to boost ROI from their efforts

Creating the right balance between skills in a tech sales team and choosing/adopting the right salestech stack

Must-haves for any Technology Sales campaign

Revenue Generation tips and strategies

Episode 12: Wayne Gomes, Co-founder of Grapevine6 Shares his Top Social Selling Tips for Sales Teams

Wayne Gomes, Co-founder of Grapevine6, an AI-powered profiling platform that lets sales people share highly relevant, valuable content to establish trust and credibility with prospects and buyers joins us in today’s episode of the SalesStar podcast to talk about his experience as a second-time tech entrepreneur while also sharing interesting ways for Sales teams to capitalize on social selling.

Topics covered in the episode:

Social selling tips to help boost the overall sales process

Common challenges faced by sales teams today with tips for overcoming them

Innovative tips for sales teams to prospect better and shorten their overall prospecting time!

Episode 11: Enrico Quaroni, VP of Global Sales at Fanplayr Shares Interesting B2B Sales Tactics to Help Drive Better Business Results

In this episode of The SalesStar Podcast, Enrico Quaroni, VP of Global Sales at Fanplayr, a solution provider that helps convert browsers to buyers with real-time targeting shares creative ways for technology sales teams to prospect better in order to reduce their overall sales cycles.

Topics covered in this episode:

Proven / best-performing sales tactics and sales strategies in Technology Sales that drive sales efforts

How the evolution of salestech is redefining how sales teams approach their tasks

Biggest challenges facing client-facing teams and sales teams, ideas to overcome them

About Enrico: Enrico serves as the VP of Global Sales at Fanplayr.

Enrico has a rich expertise in creating strong sales, operations, account management teams and strategies to help make a mark in the Italian or European markets.

Episode 10: Mark Rogers, Chief Revenue Officer at Impartner Software Talks about his Best-performing Sales Tactics and Strategies

 

Chief Revenue Officer of Impartner Software Mark Rogers joins us in this episode of the SalesStar Podcast to talk about his best performing sales tactics and strategies while also sharing his thoughts and insights into the evolving sales and salestech landscape!

Key topics discussed in this episode:

Mark’s most successful Channel sales/ revenue strategies that have helped drive business success

Tips on how sales/marketing teams should re-think how they build or shape their teams, given the evolving Salestech landscape

Top trends in the B2B/Tech Sales space for 2020 and the evolving role of the B2B salesperson

Episode 09: Tyler Lessard, VP of Marketing at Vidyard Shares Innovative Tips for Sales Teams to Capitalize on Videos

 

Tyler Lessard VP of Marketing at Video Marketing Platform Vidyard joins us in this episode of the SalesStar Podcast to share a few innovative ways in which sales teams can capitalize on videos to optimize their outreach!

Topics Discussed in the Episode:

The evolving martech/salestech landscape and how innovations in technology cannot change the basics of Marketing and Sales

Biggest challenges facing client-facing teams like Sales today

The need for more innovation in Sales to help stand out from the crowd

Creative ways in which leading B2B / Technology companies have used Videos to enhance their prospecting efforts and outreach

Top 5 Tips for Sales Reps shooting their first Video outreach!

Episode 08: David Lewis, Founder & CEO of DemandGen International Explores the Changing Role of the B2B Salesperson While Sharing Innovative Sales techniques to help you Boost your Sales

Martech thought-leader and inspiring sales leader David Lewis joins us in this episode of the SalesStar podcast to share his insights and tips on the evolving sales and salestech marketplace. David is the Founder & CEO of DemandGen International and host of the DemandGen Radio.

Key Topics Covered in the Episode:

How the core basics in marketing and sales will always remain the same despite innovations in martech and salestech

Common problems facing marketing and sales teams today, vis a vis lags in their overall process and strategy

How today’s sales person needs to be more of an innovator in order to get their prospect’s attention.

Tips by David for sales reps do to get their prospect’s attention faster

The top 5 things every sales rep should do before they get on their first cold call!

Episode 07: Maria Tribble, VP of Enterprise Sales at Pathfactory Shares Best Practices that Help Optimize every Sales Campaign

Maria Tribble, VP of Enterprise Sales at Pathfactory joins us in this episode to discuss: Her Sales and SalesTech predictions for 2020 How the role of the typical B2B Salesperson will evolve, given the dynamics in SalesTech today Why (and how) Sales teams should pay more attention to Customer Experience

Episode 05: Brandon Bornancin, Founder & CEO of Seamless.AI discusses the Impact of AI in Sales and his SalesTech Predictions for 2020

Serial entrepreneur and Sales thought-leader Brandon Bornancin shares his insights and tips on Optimizing Sales and SalesTech strategies in this conversation with SalesTechStar!

In this episode, we cover:

Innovative ways Sales teams can use SalesTech to optimize results

Top challenges faced by B2B salespeople and how the right

SalesTech stack can help

Best practices by Brandon for formulating successful

Sales strategies

Sales tips that can help drive better win rates

Episode 04: Carlos Hidalgo, Founder & CEO at VisumCX discusses his predictions on Sales and SalesTech for 2020

Innovative thought leader with over 25 years in B2B Marketing and Sales, Carlos Hidalgo joins us in this episode to share his tips and insights on what the Sales and SalesTech landscape will look like in 2020.

Key topics discussed in this episode:

Top sales tech predictions

Tips on enhancing Customer Experience and Customer

Success initiatives in B2B Sales

Why Sales teams should pay attention to better CX and Customer Success outcomes?

Ways to Optimize Sales Prospecting and cold calling efforts