Taboola Joins Snap, Instagram And Twitter in Introducing “Stories” Offering, Now For The Open Web

Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the first time.

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Publishers can embed Taboola Stories within their homepages, and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that cycle automatically. Taboola’s Stories product also represents an exciting opportunity for brand advertisers to reach consumers in new premium and impactful environments on publishers’ websites.

“Publishers and Advertisers Can Now Tap into the Popular ‘Stories’ Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities.”

With Taboola Stories, publishers can recirculate relevant content based on articles people are reading, which can significantly increase the amount of time people spend on their sites. In addition, Stories opens up new ways for publishers to drive revenue by tapping into the growing popularity of mobile-friendly vertical formats that have become a substantial part of advertiser’s social budgets today.

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Taboola Stories offers a brand new reading experience for readers that combines simplicity, entertainment and usability. With it, readers have a new way to visually discover related topics to the content they are already on. Taboola Stories are visually appealing and automatically cycle through article summaries, so readers can quickly skip to new content and ensure they never miss relevant stories.

Taboola Stories leverages the same recommendation engine as Taboola Feed, a personalized stream of article and video content that users might be interested in, which is used by more than 9,000 of the world’s top publishers. It is powered by more than a decade of investment by Taboola in artificial intelligence, as well as data from readership of more than 500 million daily active users.

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