Demand Gen Report Announces Winners Of 2020 B2B Innovator Awards

Demand Gen Report has announced the winners of its fourth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs.

Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 31 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large.

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All 31 winners were recognized during a special ceremony at the B2B Sales & Marketing Exchange Online Experience on Oct. 26, 2020.

“The B2B Innovator Awards — now in its fourth year — allow Demand Gen Report to shine a light on some of the brightest and most inspiring professionals in the B2B space,” said Klaudia Tirico, Editor of Demand Gen Report, and coordinator of the B2B Innovator Awards. “The team and I were so inspired by how these 31 individuals rose to the top during such a difficult time to better reach and resonate with their audiences, and we were excited to honor them during a virtual ceremony at #B2BSMX. These Innovators proved how resilient, agile and creative B2B marketers are—even when the going gets tough.”

New to the 2020 awards was the Powerful Partners category, which was added this year to spotlight marketing executives who have excelled at equipping their partner networks with the tools they need to efficiently drive sales.

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“Since channel and partner marketing has become a growing topic of coverage for Demand Gen Report and its sister publication Channel Marketer Report, we found it was time to spotlight individuals in the channel space with a new category for our B2B Innovator Awards,” said Tirico. “Now that Channel Marketing has its own track during our B2B Marketing Exchange and B2B Sales & Marketing Exchange, honoring leaders in channel and partner marketing was a no-brainer.”

In addition to the 13 categories, Demand Gen Report gave the B2B community an opportunity to vote for an “Innovator Of The Year,” and received more than 2,200 overall votes for this additional category. This special award category was also renamed this year to honor Kristen Wendel, a member of the B2B marketing community who lost her battle with cancer in 2019.

“Last year, the B2B community lost one of its innovators — Kristen Wendel — to pancreatic cancer,” said Tirico. “Many in our B2B marketing community knew Kristen. She was a long-time subscriber to Demand Gen Report and has spoken at our events in the past. Kristen was also a #SiriusDecisions ABM program of the year winner, #FlipMyFunnel ABMie award winner, and one of the Top 50 Women to Know in Revenue from Engagio. Kristen was a true inspiration to us all. So, it was only fitting for us to continue to honor her legacy by naming our Innovator of the Year Award after her.”

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