Uberflip, the leading cloud-based content experience platform, today unveiled two new certifications designed to show marketers how to effectively leverage content experiences to drive pipeline, revenue, and retention. The content experience certification program is the first of its kind and equips marketers with a framework for delivering the kind of experiences modern B2B buyers have come to expect. The platform strategy certification, the second in Uberflip’s offering, is a master-class on the Uberflip platform and combines technical know-how with strategy to help Uberflip users reach their marketing goals.

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Digital channels are more saturated than ever before, making it challenging to reach buyers in meaningful ways. Content experiences enable marketers to connect with their prospects, and shorten the buyer’s journey, by delivering the most valuable and relevant content to them, at the right time. Uberflip’s certifications address gaps in both marketers’ and users’ strategies and arm them with everything they need to design and drive buyers to personalized digital destinations, locking in a greater return on investment.

“Our goal has always been to support our audience of marketers and let them in on how our team best leverage content to drive revenue,” said Uberflip Chief Marketing Officer, Randy Frisch. “This pandemic has brought with it a new set of challenges for marketers between resourcing issues and budget cuts, but it’s also shone a spotlight on some of the gaps in marketers’ go-to-market strategies. Going to market quickly and seeing real engagement on campaigns is more important than ever and what will ultimately drive business growth in this new reality. Content experience can help with that, which is why we created these certifications—to help marketers get personalized campaigns out the door faster than ever before.”

The content experience certifications include video lessons, templated downloadable resources, worksheets and checklists, practice quizzes, certification exams, and a certificate upon passing. Additionally, participants of the certifications will gain access to a LinkedIn community to share tips, ask questions, learn from peers, and the ability to join Uberflip office hours where marketers can leverage Uberflip’s marketing team to discuss content experience strategies.

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Uberflip’s certifications include:

    • Content Experience Certification – A program that focuses on driving results through content experience by leveraging the five-step Content Experience Framework (introduced in the bestselling book F#ck Content Marketing) any marketer can follow. The content experience certification course supports marketers in creating personalized campaigns for their buyers and distributing them effectively to accelerate the buyer journey and see real results from their campaigns.
  • Platform Strategy Certification – This certification was created for power users and Uberflip customers to help extract value from their marketing programs by leveraging the platform. Beyond the ‘how-to’s’ of a technical certification, the program will dive into the strategy behind Uberflip’s features, why and how you might leverage them to manage experiences, accelerate the buyer journey, and uncover audience insights, and how that fits into marketers’ overall go-to-market strategy.

These two new certification programs were announced at Uberflip’s annual Conex conference, which has moved to a virtual format for 2020. Conex Tour: The Digital Destination will take place between October 20 – November 4, 2020. There’s still time to register before the first official day (open to all marketers) on October 22, 2020.

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