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AWS Announces New Quantum Computing Service (Amazon Braket) along with AWS Center for Quantum Computing and AWS Quantum Solutions Lab

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AWS Announces New Quantum Computing Service (Amazon Braket) along with AWS Center for Quantum Computing and AWS Quantum Solutions Lab

New Amazon Braket Service Lets Customers Explore, Evaluate, and Experiment with Quantum Computing Hardware to Gain In-House Experience as They Plan for the Future

AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company, announced three key initiatives as a part of the company’s plans to help advance quantum computing technologies:

  • Amazon Braket (in preview today) is a new, fully managed AWS service that enables scientists, researchers, and developers to begin experimenting with computers from quantum hardware providers (including D-Wave, IonQ, and Rigetti) in a single place.
  • AWS Center for Quantum Computing will bring together quantum computing experts from Amazon, the California Institute of Technology (Caltech), and other top academic research institutions to collaborate on the research and development of new quantum computing technologies.
  • Amazon Quantum Solutions Lab is a program that connects customers with quantum computing experts from Amazon and its technology and consulting partners to develop internal expertise aimed at identifying practical uses of quantum computing, and accelerating the development of quantum applications with meaningful impact.

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Quantum computing has the potential to solve computational problems that are beyond the reach of classical computers. It promises to transform areas such as energy storage, chemical engineering, material science, drug discovery, process optimization, and machine learning. However, the application of quantum computing to date has been limited mainly to proof of concept studies with limited practical use. To help accelerate the development of this potentially disruptive technology, AWS is establishing the AWS Center for Quantum Computing, where quantum experts from Amazon and academia will collaborate on the research and development of new quantum computing technologies and applications with the goal of solving real-world problems. While the Center’s work will be focused on solving longer-term technical challenges to quantum computing, some customers are ready to begin exploring quantum computing and gain experience now. But today, it’s hard for customers to engage with quantum computers, particularly if they want to evaluate different early stage technologies, each with their own development, simulation, and test environments. Without the opportunity to develop the necessary skills, it’s difficult for customers to identify when quantum computing will provide benefit, and learn how they can design algorithms and discover new applications. To help customers overcome these challenges, AWS is launching the Amazon Braket service and the Amazon Quantum Solutions Lab so that customers can begin learning and experimenting with quantum computing today.

“With quantum engineering starting to make more meaningful progress, customers are asking for ways to experiment with quantum computers and explore the technology’s potential,” said Charlie Bell, Senior Vice President, Utility Computing Services, AWS. “We believe that quantum computing will be a cloud-first technology and that the cloud will be the main way customers access the hardware. With our Amazon Braket service and Amazon Quantum Solutions Lab, we’re making it easier for customers to gain experience using quantum computers and to work with experts from AWS and our partners to figure out how they can benefit from the technology. And with our AWS Center for Quantum Computing and academic partnerships, we join the effort across the scientific and industrial communities to help accelerate the promise of quantum computing.”

Amazon Braket offers customers different quantum technologies from D-Wave, IonQ, and Rigetti in one place

Amazon Braket is a fully managed service that makes it possible for customers to get started on quantum computing by providing a single development environment to build quantum algorithms, test them on simulated quantum computers, and try them on a range of different quantum hardware architectures. Amazon Braket lets customers get started quickly, using familiar tools like Jupyter notebooks, and providing the same, consistent AWS experience they know today, without having to engage multiple vendors or risk being locked into a single technology. Amazon Braket can be used by organizations just beginning to explore the possibilities of quantum computing, as well as by those that are already familiar with the technology and are ready to use it as a research tool. With Amazon Braket, customers can assess the present and future capabilities of a variety of different quantum technologies that initially include quantum annealing from D-Wave, ion trap devices from IonQ, and superconducting chips from Rigetti, with more to be added in the coming months. Independent of their chosen quantum technologies, customers and partners can design quantum algorithms using the Amazon Braket developer toolkit. This gives customers the choice of executing either low-level quantum circuits or fully-managed hybrid algorithms, and makes it easy to select between a range of software simulators and their choice of quantum hardware. Amazon Braket is available in preview today.

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AWS Center for Quantum Computing seeks to advance the use of quantum technology

Building sufficiently large quantum computers that can be transformative is a major challenge requiring scientific and technological breakthroughs. Quantum computing is rapidly evolving, but the limited scale of the quantum hardware available today, fragmented development tools, and general shortage of quantum expertise, make it difficult to build near-term quantum applications. To overcome these challenges, it is necessary to assemble experts to focus on solving problems using today’s current hardware, as well as stimulate the innovation necessary to build larger, general purpose machines that will have a greater impact. The AWS Center for Quantum Computing is being established at Caltech, a pioneer in the fields of quantum computation and quantum information. The AWS Center for Quantum Computing will bring together researchers and engineers from Amazon with leading academic institutions in quantum computing, to develop more powerful quantum computing hardware and identify novel quantum applications with the goal of boosting innovation in science and industry.

Caltech is a world-renowned science and engineering institute that marshals some of the world’s brightest minds and most innovative tools to address fundamental scientific questions and pressing societal challenges. “We are delighted to join with our colleagues at AWS and our academic partners to address the fundamental challenges that must be overcome if quantum computing is to reach its full potential,” said David Tirrell, the Ross McCollum-William H. Corcoran Professor of Chemistry and Chemical Engineering, Provost, and holder of the Carl and Shirley Larson Provostial Chair at Caltech. “Caltech has made substantial investments in both experimental and theoretical quantum science and technology over the years, and the new Center will provide an extraordinary opportunity to maximize the impact of those investments.”

Amazon Quantum Solutions Lab will help customers get ready for quantum computing

The Amazon Quantum Solutions Lab connects customers with quantum computing experts from Amazon and its technology and consulting partners to help discover new applications and find ways to apply quantum computing inside their organizations. As the technology eventually reaches the point of commercial viability, AWS and its partners will collaborate on experiments with customers and guide them to incorporate quantum solutions into their business. Lab programs will combine hands-on educational workshops with brainstorming sessions to help customers “work backwards” from business challenges, and then go step-by-step through the process of using quantum computers effectively. In combination with customer access to Amazon Braket, and by integrating with familiar software tools for optimization, quantum simulation, computational material science, and quantum chemistry, the Amazon Quantum Solutions Lab will help customers to determine where existing high performance computing can currently meet their needs, begin to develop their own strategy for quantum computing, build internal expertise, and eventually deploy quantum applications. Amazon Partner Network (APN) partners participating in the Amazon Quantum Solutions Lab include: 1Qbit, Rahko, Rigetti, QCWare, QSimulate, Xanadu, and Zapata.

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Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers

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Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers

Inbound Authentication Pro Combines Industry-Leading Technologies into a Single, Flexible Solution

Neustar, Inc., a global information services company and leader in identity resolution, has introduced a new product offering, Inbound Authentication Pro, the industry’s first inbound authentication solution to verify the call and the caller through a single solution.

With more choice and tailored engagement than ever, consumers have grown to expect a consistently exceptional service experience, no matter the channel used to interact with a company. For call centers, this requires knowing who is at the other end of the line, to both provide enhanced service and protect customer accounts. The challenge for most organizations is the rapid pace of change in consumer data, coupled with an increase in fraudsters seeking access to private customer accounts.

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“Many companies struggle to identify consumers early on during the interaction because they don’t have the systems in place to make the most out of their data, but more often it’s because the information they do have is outdated,” said Robert McKay, senior vice president of customer identity and risk solutions at Neustar. “Inbound Authentication Pro creates a single source for the industry’s best caller identification and telephone network forensic authentication technology, with plenty of flexibility to meet customers’ unique requirements.”

Inbound Authentication Pro combines pre-answer call authentication products from TRUSTID, a Neustar Company, and Neustar OneID®. The pre-answer authentication solution first inspects each incoming call to validate that the call is legitimate and is not spoofed, manipulated or virtualized. The authoritative OneID system – which continuously corroborates, verifies and appends missing information across customer records – then instantly identifies the caller, even when the calling number is not in the organization’s CRM, and allows optimal routing of calls for superior service, all the while mitigating fraud risk.

Read More: Black Friday’s Charms Diminished But Still Tops Shopping Day, Reports NPD

“Inbound Authentication Pro is a truly differentiated solution, with no singular equivalent in the market,” said Patrick Cox, senior vice president at Neustar and general manager of TRUSTID. “Integrating the previously separate products will allow customers to benefit from faster response times, improved handling and a more complete caller authentication solution.”

Acquired by Neustar in January 2019, TRUSTID is a leading provider of caller authentication, identity and risk solutions. TRUSTID works with financial institutions and other enterprises to authenticate callers using a caller’s phone as an ownership-based authentication token that puts trusted callers into the fast lane, before their calls are even answered, while assessing the risk of others. TRUSTID’s inbound caller engagement solutions, along with Neustar’s market-leading outbound phone-centric risk solutions, help clients reduce contact center operating costs, improve the customer experience and increase the efficiency of fraud-fighting efforts.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

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Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data

Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive advantage from their data.

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“Enterprises everywhere are striving to increase their competitiveness through the strategic use of data. To do this successfully and expand the boundaries of insight, organizations must invest in next-generation technologies like cloud, streaming and machine learning, while simultaneously leveraging and modernizing decades of investment in traditional data infrastructure,” said Josh Rogers, CEO, Syncsort. “With the combination of Syncsort and Pitney Bowes software and data, we are creating a new company that is laser focused on helping enterprises advance their use of data through unparalleled expertise across data domains, disciplines and platforms. As one of the largest data management software companies in the world, our increased scale allows us to expand the scope of partnership with customers so that they can maximize the value of all their data.”

The combined portfolio brings together best-in-class capabilities in location Intelligence, data enrichment, customer information management and engagement solutions with powerful data integration and optimization software. These end-to-end capabilities will empower enterprises to overcome ever-increasing challenges around the integrity of their data so that their IT and business operations can easily integrate, enrich and improve data assets to maximize insights.

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According to Paige Bartley of leading information technology research and advisory company, 451 Research, “The ability to derive actionable human intelligence from data requires ensuring that it has been integrated from all relevant sources, is representative and high quality, and has been enriched with additional context and information. Syncsort, as a longtime player in the data management space, is further addressing these issues with the acquisition of Pitney Bowes’ Software Solutions assets – technology that complements existing data-quality capabilities to provide additional context and enrichment for data, as well as leverage customer data and preferences to drive business outcomes.”*

The transaction is backed by affiliates of Centerbridge Partners, L.P. and Clearlake Capital Group, L.P. Debt commitments were provided by Jefferies Finance LLC, Credit Suisse, Golub Capital LLC, Barclays Bank PLC, Deutsche Bank AG, SunTrust Bank and UBS AG Antares Capital LP. Credit Suisse and Jefferies LLC served as financial advisors to Syncsort. Simpson Thacher & Bartlett LLP served as legal counsel to Syncsort.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Crayon Receives AWS Well-Architected Partner Status

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Crayon Receives AWS Well-Architected Partner Status

Crayon Group Holding ASA , a global IT advisory firm, announced it has earned a specialized Amazon Web Services (AWS) partner status for its deep technical proficiency and proven customer success.

The Well-Architected Partner status is part of AWS‘ prestigious Well-Architected Framework, which provides a consistent and scalable approach for customers to build secure, high-performing, and efficient infrastructures for their applications.

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“The AWS Well-Architected Partner status confirms the Crayon commitment to champion secure, efficient, and cost-effective systems in the cloud,“ says Crayon CEO Torgrim Takle. “The achievement empowers Crayon to provide a more effective engagement and data-driven business value for our customers.“

The Well-Architected status enables cloud architects to evaluate workloads against cloud best practices using the five pillars: operational excellence, security, reliability, performance efficiency, and cost optimization.

A review of the AWS webpage shows that out of thousands of partners, fewer than 200 have the Well-Architected Partner status.

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In addition to Crayon’s new partner status, the Oslo-based company is also an AWS Advanced Consulting Partner with over 350 dedicated experts equipped and certified in AWS cloud technology.

Crayon Group Holding ASA is a leading IT advisory firm in digital transformation services. With unique IP tools and skilled employees, Crayon helps optimize its clients’ ROI from complex software technology investments. Crayon has deep experience within volume software licensing optimization, digital engineering, and predictive analytics and assists clients every step of their digital transformation.

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The Coffee Club Takes Action on Customer Experience through Partnership with InMoment

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The Coffee Club Takes Action on Customer Experience through Partnership with InMoment

Australian Home-Grown Cafe Teams up with Leading Provider of Experience Intelligence

The Coffee Club has partnered with InMoment, the leading provider of experience intelligence (XI), to provide a more comprehensive understanding of the customer experience, leading to promising results, including a 20-point increase in its Net Promoter Score.

With roots in Brisbane beginning in 1989, The Coffee Club has become Australia’s largest home-grown café group, and is now owned by Minor DKL Food Group, a leading Australian food franchisor with approximately 450 stores throughout 11 countries and upwards of 40 million dedicated customers.

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As a customer-obsessed organisation, The Coffee Club understood the need for unifying customer data that had previously been scattered across multiple systems, such as feedback, complaint tracking, and social media data. Due to this disparate data, the organisation’s insights were infrequent and often unreliable, causing corporate teams and franchise owners hesitation to act on those limited insights.

The Coffee Club looked to InMoment as its technology partner to provide the company with the perspective it needed to create the best, and most consistent, experiences for its guests. With InMoment, the organisation has been able to bring its data together to produce a more comprehensive and actionable view of the customer experience, accessible by all in a simple yet sophisticated way.

“Our goal was to move from gathering fragmented, unreliable data to creating clear, genuine intelligence that delivers real results for our customers,” said Steve Hazard, chief operating officer of Minor DKL. “We were less interested in scores and more interested in the customer’s actual voice and how that could inform changes in the organisation.”

By leveraging InMoment’s platform, The Coffee Club is now able to inform franchisers and employees across various locations of day-to-day needs and long-term improvements. For example, the company uses InMoment for case management, identifying approximately 30 at-risk customers each month. Franchise partners also have greater access to feedback, enabling them to be more proactive with customers and resolve issues two to three days faster than before.

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The Coffee Club has access to an AI engine to perform text analytics on unstructured datasets and optimise keywords to improve its capabilities, constantly feeding keywords back through the system to improve its machine learning. From the top down, team members can instantly view NPS, as well as evaluate actual customer comments with a live, interactive dashboard, helping create a consistent experience throughout each location.

The impact went beyond the tech, however. Hazard attributes executive leadership’s focus on the customer and “maniacal-level execution” across all areas of the business to achieving its success thus far. “For our operating, training, and HR teams, addressing the right service concerns in order of priority in the right regions has been critical,” said Hazard. “And for our product development and marketing teams, we know what we should continue doing well through drivers of experience and dashboards.”

“The Coffee Club continues to excel beyond other restaurants with its stellar focus on guest experience,” said Robert Glennon, CX Distinguished Practitioner in XI Strategy and Enablement. “Their innovation and drive go further than simply knowing what their guests are saying—they are embracing the customer perspective while reducing customer pain points through creating a unified guest experience.”

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

Marketo Engage- Exceed.ai Collaboration Drives Automation of Sales Development

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Marketo Engage- Exceed.ai Collaboration Drives Automation of Sales Development
  • Automates e-mail conversations, chat exchanges.
  • Frees up reps for lead qualification and scheduling calls.
  • Easy implementation, takes only a few clicks to set up.

Marketo Engage users can now use Exceed.ai’s artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams.

According to Marketo, an Adobe company, 50 percent of sales time is wasted on unproductive prospecting and 80 percent of marketing leads are ignored. The wasted leads and sales time costs businesses an estimated $1 trillion per year.

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Solves Time Wastage in Sales 

The new integration is aimed towards solving this problem by ensuring 100% of leads get personalized follow-ups and fewer unqualified leads get passed to sales.

Exceed.ai’s AI assistant automates email and chat exchanges with leads for human-like conversations, follow-ups, lead qualification and books meetings for sales reps. After integrating Exceed.ai with Marketo Engage, marketers can convert more of their leads into sales opportunities by automating time-sensitive tasks like lead qualification and scheduling sales calls.

Uses cases for Exceed.ai integration:

  • Engage and qualify leads that the sales team does not have the capacity to contact.
  • Automate follow up conversations with leads after an event such as a trade show.
  • Trigger a conversational email campaign after a lead interacts with a Marketo Engage nurturing campaign, such as a PDF download.
  • Reactivate dormant leads that have not been contacted by sales or marketing.
  • Exceed.ai’s AI platform is now listed in the LaunchPoint by Marketo, an Adobe company partner program.

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“By integrating with Marketo Engage, we’re making artificial intelligence more accessible to businesses. That’s why the Exceed.ai integration is designed to be easy to implement even for non-technical marketers. It takes only a few clicks to set up,” said Yaron Ismah-Moshe, Exceed.ai co-founder and Chief Product Officer.

“Today’s buyers want one-to-one communication from vendors throughout their buying journey,” said Shai Alfandary, Marketo Global Head of ISVs & LaunchPoint Ecosystem Program, Adobe.

“Tools like conversational AI are a necessity in order to provide this level of engagement. Integrating Exceed.ai with Marketo Engage provides marketers with the ability to scale their personalized buyer communications and build long-term relationships,” he added.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

54 Percent of Black Friday Shoppers Purchased from a Fresh Brand

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54 Percent of Black Friday Shoppers Purchased from a Fresh Brand
  •  22 of Customers Will Buy Again.
  •  32% of Shoppers Considered Their Purchases Two Weeks in Advance
  •  A quarter of First-Time Buyers Will Buy again in 108 Days

Retailers in apparel, jewelry and beauty saw an increase in average order values of between five percent 20 percent this Black Friday, despite offering steep discounts, according to new insights from Bluecore. The retail marketing technology company reports that 54 percent of Black Friday 2019 purchases were made by first-time-buyers and predicts that 22 percent of these new customers will become repeat buyers within 108 days.

Read More: Black Friday’s Charms Diminished But Still Tops Shopping Day, Reports NPD

Bluecore’s platform manages personalized digital campaigns for more than 400 retail brands, including Staples, Express, and TomboyX, representing a cumulative product set rivalled only by Amazon. These brands rely on Bluecore to create and deliver individualized communications to their more than 500 million unique customers, based on customer’s specific behaviors and product interactions.

For the second year in a row, Bluecore looked at shoppers’ real-time and historical Black Friday buying patterns and product interactions (including purchases) across 158 retail brands in multiple retail categories: Apparel (51), Footwear (22), Home (15), Technology (7), Beauty (13), Jewelry (7) and Other (43).

The resulting data offers insights into how Black Friday 2019 stacked up to Black Friday 2018, as well as to a typical day. It also looks at the past year to predict what retailers can expect from new 2019 Black Friday customers in 2020.

Detailed Black Friday 2019 findings from Bluecore include

Nearly a quarter of first-time Black Friday shoppers will buy from brands again in 2020. In 2018, more than 6% of Black Friday 2018 customers purchased again during the holiday season and 22% became repeat buyers within an average of 108 days after their initial purchase, with an average of 1.7 orders in since Black Friday 2018.

Despite heavy discounts, many retailers saw an increase in average order values: For every dollar spent on a typical day, retailers in some categories saw an increase in average order value on Black Friday 2019: Apparel ($1.06), Beauty ($1.20), Jewelry ($1.05). Other categories experienced a decrease in average order value: Home ($.95); Footwear ($.93); and Technology ($.63).

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On average, customers researched the products they wanted to buy two weeks in advance of purchasing: The percentage of shoppers who viewed a product at least two weeks prior to a Black Friday 2019 purchase: Apparel (39%), Beauty (36%), Jewelry (38%), Home (34%); Footwear (23%); and Technology (37%).

Footwear, Jewellery, Technology and Home retailers saw the largest percentage of first-time buyers with 68% of buyers purchasing from footwear retailers for the first time. Jewelry, Technology and Home retailers seeing 65% of all customers purchasing for the first-time.

Black Friday traffic drops for all retail categories except Footwear and Home. Technology sees the biggest drop. While retailers in all categories experienced significant traffic increases compared to a typical day, overall Black Friday traffic was down from 2018 traffic in all but two categories: Apparel (230% increase in traffic in 2019, compared to a 260% increase in 2018), Beauty (240% in 2019, 260% in 2018), Jewelry (180% in 2019, 210% in 2018), Home (190% in 2019, 170% in 2018); Footwear (260% in 2019, 240% in 2018); and Technology (210% in 2019, 270% in 2018).

“It is extremely expensive for e-commerce retailers to acquire new customers, so shopping holidays like Black Friday, where we’re seeing an average of 54% of purchases from new customers, are critical to next year’s growth,” said Fayez Mohamood, CEO of Bluecore.

“Even more important than first-time buyer numbers is the number of new shoppers that become repeat buyers over time. Brands can influence second-time purchases by engaging these new customers immediately with relevant digital communications. Those that do can expect to see nearly a quarter (22%) of new customers become repeat shoppers in 2020–in response to lesser or no discounts,” he added.

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Comcast Effectv Promotes Keri Reisbeck As Its HR Lead

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Comcast Effectv Promotes Keri Reisbeck As Its HR Lead
  • Reisbeck had led HR for Comcast Spotlight’s Sales Markets division.
  • The appointment follows the recent promotions and hiring of top female executives.
  • Aims to enrich professional development, career pathing

Effectv, the advertising sales division of Comcast Cable, on Tuesday, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately.

As Effectv’s first HR lead, Reisbeck is charged with setting the strategic direction of the company’s HR function through employee and organizational development initiatives. She will partner with senior management to pioneer innovative workplace, performance and talent strategies aimed at increasing employee engagement while enriching their professional development, career-pathing and overall contribution to the company.

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The 21-year Comcast veteran most recently led HR for Comcast Spotlight’s sales markets division. In her new role, Reisbeck, now Vice President, HR for Effectv, will be based in Colorado and report to Sandy Gunn, Senior Vice President, HR for Comcast Advertising.

Comcast Spotlight was recently rechristened Effectv 

Effectv was previously known as Comcast Spotlight. The company announced the name change last month to emphasize its commitment to delivering measurable results for clients. The new name follows a notable evolution of the company over the past year, including the roll-out of new, data-driven TV advertising strategies, industry solutions, thought leadership (such as the New TV report) and the hiring and promotion of top talent.

“At Effectv, we’re leading the way in making TV a more effective, accountable medium for marketers and talent, which has always been important to us and will continue to play an even bigger role in helping us realize that goal,” Gunn said.

 As we continue to pioneer and propel the industry forward, we’ll be looking to attract, retain and develop employees who aren’t afraid to embrace new technologies and enjoy the thrills and challenges of working across a diverse range of media, from digital to new and evolving forms of TV,” he said. 

Read More: Black Friday’s Charms Diminished But Still Tops Shopping Day, Reports NPD

Resibeck Drove Employee Engagement

Reisbeck has held a series of leadership roles at Comcast. In her most recent role as VP, HR, for Comcast Spotlight’s sales markets division, she oversaw this function for the company’s entire US sales footprint. In that position, she led the creation of several HR initiatives that drove employee engagement and performance and positively impacted company revenue. 

One example was a talent pipeline initiative aimed at reducing turnover at the entry-level. Critical to the program’s success was its focus on education: By arming account executives, oftentimes the newcomers to the company, with the knowledge and tools they needed to do their jobs, Reisbeck and her team were able to curb turnover at this level while also helping to raise and set the standards of sales skills and expectations. The initiative was attributed with helping to lift company sales and revenue.

Read More: Riskified Report Unwraps New Intelligence On Holiday ECommerce

 

Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

‘Global State of Mobile’ Report Assists Marketer to Monitor Underlying Dynamics

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‘Global State of Mobile’ Report Assists Marketer to Monitor Underlying Dynamics
  • Unique visitors in Everlane, Barkbox increase at rates faster than Walmart, Amazon. 
  • People are downloading fewer new apps in the US.
  • The study uses multi-platform data from 10 countries

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to unveil its 2019 ‘Global State of Mobile’ report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that continue to disrupt the worldwide digital landscape.

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Key findings 

D2C visitors increase: In June 2019, direct-to-consumer mobile audiences like Everlane, Barkbox and Warby Parker have seen unique visitor increases at rates that outpace established rivals like Walmart and Amazon.

More time on mobile games: Time spent playing mobile games doubled between June 2017 and June 2019 amongst the top 10 games apps in the US.

Women over 55 play more games: Women over 55 spend the most time in mobile games than any other female age group in the US (June 2019).

App downloads reduce: People are downloading fewer new apps in the US – only 33 percent of people said they downloaded any new app in June 2019, down from 49 percent of people in June 2017.

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“As audiences around the world gravitate to mobile, it’s important for marketers to understand the underlying dynamics driving that evolution,” said Kelly Lewis, Product Manager at Comscore. 

“We’re excited to help the industry see how emerging categories for mobile digital consumption are changing the way audiences of all ages and incomes spend their time, so that media owners, advertisers and their agencies can ultimately achieve stronger engagement with their customers by delivering optimized content to the most relevant channels,” he said.

The report uses multi-platform data from 10 international markets (US, Canada, Argentina, Brazil, Mexico, India, Indonesia, Italy, Spain, and UK) to demonstrate a global and local perspective on changing mobile usage.

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Write in to rnair@itechseries.com and psen@martechseries.com to learn more about our exclusive editorial packages and programs.

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