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Mindbreeze InTend: AI-Based Solution for RFP and Proposal Management

Optimize the entire proposal management process, from tender discovery and planning to final proposal draft generation

Mindbreeze, a leading provider of AI-based knowledge management solutions, has introduced Mindbreeze InTend. Mindbreeze InTend simplifies proposal and request for proposal (RFP) management to reduce employees’ workloads.

Mindbreeze InTend enables companies to use artificial intelligence (AI) to quickly identify relevant tenders and optimize the entire bidding process. The software is provided in a SaaS environment and is ready for immediate use. Companies have the opportunity to test the full range of functions as part of a 28-day try & buy program with no obligation.

Read More: SalesTechStar Interview with Shaun Shirazian, Chief Product Officer at Pipedrive

Generative AI uses company knowledge for proposals

“We use generative artificial intelligence to speed up the processing of proposals and RFPs. Mindbreeze InTend creates initial proposal drafts based on existing company knowledge, including source references to verify the content. This saves our customers time and resources, as they don’t need to research the required content again or prepare it manually,” explains Felix Breiteneder, founder and CEO of Mindbreeze InTend.

Automation of routine activities gives teams more time to focus on strategic improvements and fine-tuning designs in a time when shorter deadlines and increasing complexity place high demands on employees.

Read More: What is Process Automation? How does it Impact End Results?

Automatically recognize relevant tenders

Mindbreeze InTend not only generates proposal drafts, but also supports research across multiple tender portals. It automatically identifies suitable tenders by comparing the content of previous proposals and calculating a possible chance of success. These AI-supported analyses make bid/no-bid decisions much easier and more strategic.

Mindbreeze InTend is designed as additive software that can be seamlessly integrated into existing working environments. Specialist departments can introduce the solution within a very short time, as no extensive IT project is required.

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Datadobi Appoints Denise Natali, Vice President, Americas Sales

Former Military Intelligence Officer and Sales Leader to Support Growth, Help Drive Market Expansion, and Bolster Unstructured Data Management Leadership Position

Datadobi, a global leader in Hybrid Cloud Data Services, announced the appointment of Denise Natali to the position of Vice President of Americas Sales. In this newly created position, Natali will report directly to CRO and Co-Founder Michael Jack and be responsible for developing and executing revenue growth strategies, growing and leading Datadobi’s high-performance sales team, and ensuring Datadobi customers remain the most highly satisfied across the industry.

Read More: Epicor Acquires Leading PIM and Digital Lead Generation Provider KYKLO for the Supply Chain Industries

“I am honored to join Datadobi, a company that stands out not only for its groundbreaking innovation and advanced, proven solutions, but also for its unwavering integrity,” said Natali.

Natali comes to Datadobi with an enviable track record and expertise in organizational transformation and expansion, as well as cybersecurity, digital modernization, and cloud solutions. Before Datadobi, Natali served as Vice President at Cox Communications, Regional Director of Enterprise Sales at Lumen Technologies, and Vice President of Sales at FastPay. She is a military veteran, having served her country in the US Army as a Military Intelligence Officer. She is also an award-winning cartoonist and a published author.

Read More: SalesTechStar Interview with Kristy Schafer, Vice President of US Sales at Optable

“I am honored to join Datadobi, a company that stands out not only for its groundbreaking innovation and advanced, proven solutions, but also for its unwavering integrity. This is a refreshing and increasingly rare quality in today’s market,” said Natali. “I look forward to contributing to Datadobi’s ongoing success and being part of a team that consistently sets the standard for excellence.”

“Denise arrives at Datadobi at a crucial juncture – as we experience strong growth and unprecedented success with our StorageMAP unstructured data management platform,” said Jack. “Her unparalleled relationship-building acumen, exceptional sales expertise, and strategic analysis skillset will bolster our ability to continue to deliver extraordinary value to our customers while driving substantial market expansion.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Pattern Study Suggests Brand Leaders Will Increase Ecommerce Investment Despite Economic Uncertainty

  • 94% of executives plan to maintain or increase their investment in ecommerce over the next 6-12 months.

  • Brand leaders are cautious but undeterred as they push to uncover opportunities for growth.

Pattern the global leader for ecommerce acceleration published its first Ecommerce Executive Strategy Snapshot: an analysis of the most common growth challenges facing brand leaders and where they plan to invest in the near future.

“This snapshot ensures that executives don’t have to rely on conjecture when making critical decisions about how to shift their strategy for 2024 and beyond.” – Pattern CRO John LeBaron

Among the major findings, the survey revealed executives plan to increase their financial investment in ecommerce by an average of 16% over the next 6-12 months, with 25% of brand leaders reporting a planned increase of 31-98%. Just 6% of executives surveyed plan to decrease their overall financial investment during the same period.

Read More: Pipedrive Taps Former Meta and Samsung Leadership for New CPO and CMO Roles

To compile the analysis, Pattern conducted an in-depth survey of 300+ founders and ecommerce executives based in North America across dozens of product categories—including Beauty & Personal Care, Sports & Outdoors, Home & Kitchen, Tools & Home Improvement, and more.

The findings are available on Pattern.com and shed light on a number of questions facing ecommerce executives, including:

  • Are my peers experiencing the same growth blockers that I’m facing?
  • How does our short-term growth strategy compare to others?
  • What investments am I overlooking?

“Every brand is more successful when they can make data-driven decisions, but brands have historically not had access to good data on what’s impacting their peers and how they’re planning for the future,” said Pattern Chief Revenue Officer John LeBaron. “This snapshot ensures that executives don’t have to rely on conjecture when making critical decisions about how to shift their strategy for 2024 and beyond.”

Read More: SalesTechStar Interview with Shaun Shirazian, Chief Product Officer at Pipedrive

In the survey, executives cited a number of priority investment areas for the next 6-12 months:

  • 58% of executives plan on increasing their investment in product imagery, video, and copy for online listings
  • 51% plan on increasing their investment in influencer marketing
  • 43% are set to increase their investment in branding and packaging
  • 41% are upping their financial commitment to product design

The most commonly cited growth impediments include:

  • 1 in 3 executives say rising shipping costs and an inability to maintain inventory levels are key impediments to their growth
  • 1 in 4 brand leaders are struggling to get unauthorized sellers and distributors under control — eroding their sales and wreaking havoc on their growth strategy
  • 1 in 4 also say an inability to expand to new channels and marketplaces is stymying their growth

Many executives are turning to outside partners to overcome these barriers. In the analysis, executives that are working with an ecommerce accelerator to sell on marketplaces were twice as likely to report that they have no major impediments to their growth at this time.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Assent Evolve 2024 to Feature Josh Linkner and Regulatory Experts at Upcoming Global Supply Chain Sustainability Management Event

Assent will bring together sustainability leaders to tackle the greatest challenges in product compliance and ESG

Assent, Inc. (Assent), a leading solution provider in supply chain sustainability management, announced that Evolve 2024 will be held this year on October 9-10 in Nashville, TN. With the theme of “Fresh Perspectives to Spark Supply Chain Sustainability,” attendees will connect with peers as well as regulatory and compliance experts to delve into the intricacies of supply chain sustainability management, product compliance, and ESG for manufacturers.

“I look forward to leading several engaging sessions at Evolve to help attendees create forward-thinking product compliance programs and better understand global regulatory trends to help protect market access and beyond.”

Evolve brings together hundreds of manufacturers, regulatory experts and business innovators to address the challenges of navigating the changing regulatory landscape and its impact on supply chain sustainability program design, risks and strategies. Assent will also unveil the winners of Assent Achieve, the company’s inaugural customer awards program celebrating excellence in supply chain sustainability management.

Read More: Epicor Acquires Leading PIM and Digital Lead Generation Provider KYKLO for the Supply Chain Industries

“At Evolve 2024, we will unpack the complex regulatory landscape and provide manufacturers with unparalleled access to sustainability experts who understand how to minimize risk in the supply chain,” said Cally Edgren, Vice President, Sustainability at Assent. “I look forward to leading several engaging sessions at Evolve to help attendees create forward-thinking product compliance programs and better understand global regulatory trends to help protect market access and beyond.”

In line with this year’s theme of “Fresh Perspectives to Spark Supply Chain Sustainability,” keynote speaker Josh Linkner will headline the North American event with his presentation, titled “The Innovative Leader: A Modern Framework to Lead with Confidence in the Face of Uncertainty and Change.” Linkner is a New York Times bestselling author of the book Disciplined Dreaming, as well as a serial entrepreneur and venture capital investor.

“I’m excited to participate in Assent’s Evolve event where innovative sustainability leaders from all levels of complex manufacturing are coming together to drive important change in the world,” said Josh Linkner. “I look forward to sharing a proven game plan to navigate uncertainty and disruption through creativity, agility, and resilience with this passionate audience.”

Assent regulatory experts, including Cally Edgren and Jared Connors, will lead a variety of sessions, providing attendees with valuable insights into critical regulatory issues they’ll be facing in the coming year, including PFAS, and provide an insider perspective on how to scale a program to stay ahead of disruption.

Read More: SalesTechStar Interview with Kristy Schafer, Vice President of US Sales at Optable

Evolve 2024 will also host a closing keynote “The Realities of Risk” moderated by Assent’s General Counsel, Tanya Weston and panelists including Lynn Bergeson, Managing Partner, Bergeson & Campbell. Lynn’s background includes experience with issues pertaining to chemical hazard, exposure and risk assessment, and risk communication.

Additional speakers joining the conferences include Kim Knickle, Research Director of the ESG & Sustainability practice at Verdantix, and a set of Assent clients, who will share their insights into supply chain engagement.

“I’ve always found Assent’s events to be both valuable and entertaining. I look forward to joining this year’s Nashville Evolve event to both share my newest insights and learn from my supply chain sustainability peers,” said Assent client Will Janisch, Sr. Manager of Global Environmental Compliance at Baxter International, who will join the North American panel presentation.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

NielsenIQ (NIQ) Unleashes the Power of a Connected User Experience With Consumer Panel and Retail Measurement Data Integrated on the NIQ Discover Platform

  • Integrated cloud-based front and backend platform experience on NIQ Discover delivers a seamless user experience across Retail measurement and Consumer Panel data

  • High quality consumer panel data brought to life through on-demand technology now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America

  • Modern platform enabling significant sample size expansion – NIQ to increase sample sizes by 250K across North America, West Europe and Pacific

NielsenIQ (NIQ) announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and Consumer Panel data to life on a single platform, NIQ Discover. With a focus on elevating the client experience, the Discover platform leverages a new cloud-based architecture and aggregation engine providing faster data accessibility and user flexibility.

NIQ’s Discover platform for Consumer Panel is set to transform the consumer insights landscape. With its advanced analytical models and always-on capabilities, NIQ is leading the way in delivering actionable insights. Clients can now enjoy a modern and intuitive interface that enhances their interaction with the platform, opening endless possibilities to analyze consumer behaviors to drive growth. “NIQ has made significant investments in our global consumer panel capabilities in the past year, enhancing performance, quality and usability of data driven insights. The launch of this modern, cloud-based platform is one of several enhancements we are making to our Consumer Panel offerings globally. Clients will now get access to panel data together with retail measurement, delivering a connected user experience,” said Kris Ewing, President, Global Consumer Panel Services, NIQ.

Read More: SalesAi Revolutionizes Sales Enablement with Hyper Personalized Technology, Led by CEO Devin Allen Johnson

Key benefits of NIQ Discover platform for Consumer Panel include:

  • Elevated user experience: On-demand insights unlocked through an intuitive and powerful visualization experience, side-by-side with retail measurement data, enabling seamless, guided flows that cross complementary data sets.
  • Flexibility: Clients can build their own analyses and get results on-the-fly, opening a world of possibilities across different dimensions of people groups, facts, products, retailers, geographies, periods and demographics.
  • On-demand Data: Access to advanced analytical models elevates the data analysis experience seamlessly within seconds. Clients can access key performance indicators like penetration in addition to more sophisticated analytical models like Super Shifting, Key Item Ranking, Assortment Optimizer and Portfolio Trial and Repeat
  • Gen AI-driven insights through NIQ Ask Arthur: Consumer panel on NIQ Discover enables users to leverage NIQ Ask Arthur, a groundbreaking Gen AI-driven tool, to aid in global search, streamline data analysis and facilitate informed decision-making.

Read More: SalesTechStar Interview with Mike Bernard, CMO at Vendavo

NIQ’s Consumer Panel Services (CPS) provides the most complete and clear view of today’s consumers across 23 markets. Some of the enhancements NIQ is making to its Consumer Panel include:

  • Expansion of panel sample sizes globally, with broader coverage and representation across North America, West Europe, and Pacific.
  • The best data: Delivering the Full View of consumer behavior across retail channels and brands with panel quality and coverage the industry trusts.​
  • Expanded analytical capacity through industry-leading consumer experts who bring powerful insights to life, connecting NIQ’s Retail Measurement data, Consumer Panel and other NIQ offerings to drive growth for CPG and retailer clients.

NIQ Discover for CPS provides an unparalleled user experience, delivering the best quality, the widest coverage, and most sophisticated analytics all in a single platform. It redefines the way clients can harness the analytical power of NIQ data and elevate insights to unprecedented heights.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

nShift: The customer experience is more powerful than advertising, say consumers

New guide shows how bringing delivery management and the post-purchase experience together can fuel customer loyalty and business growth

Almost two-thirds of consumers confess that a positive brand experience is more likely to win them over than great advertising.[1] In a world where the online retail space is growing increasingly crowded, nShift is calling on ecom businesses to capitalize on the growth opportunities in deliveries.

nShift is the world’s leading provider of delivery and experience management (DMXM). In a new report, it highlights the need for close, effective collaboration between logistics functions, in charge of the last mile, and ecommerce teams, who oversee the customer experience.

Read More: TrustedSite Releases 2024 Report on the State of Ecommerce Trust

The new nShift report, Beyond the box, notes that:

  1. Deliveries get people buying – offering the right range of delivery options at checkout can boost conversions by 20%
  2. Deliveries keep people coming back for more – if ecommerce deliveries are managed well, two out of three customers will shop again
  3. Deliveries grow the retailer’s reputation – the vast majority (90%) of consumer trust brand recommendations from friends.[2] Leaving customers satisfied helps sow the seeds of growth
  4. Deliveries create new marketing and sales opportunities – customers are far more likely to read messages about deliveries and returns than they are other communications from retailers. These present opportunities for retailers to weave in relevant promotions
  5. Deliveries are at the heart of the shopping experience of the future – 25-24-year-olds are the most likely age group to abandon online baskets due to a lack of convenient delivery options

Mattias Gredenhag, CTO at nShift said: “The customer experience has never been so central to ecommerce. When retailers stop seeing deliveries as a world of boxes and embrace the opportunities the delivery experience can bring, they unlock a world of potential.

Read More: SalesTechStar Interview with Juan Jaysingh, CEO at Zingtree

“But retailers can only take advantage of these opportunities if delivery management and the customer experience are joined-up. Logistics and ecommerce teams need to be able to collaborate effectively. The right software is crucial.

“Delivery and experience management (DMXM) from nShift provides that platform. We bring together the core components of delivery management – such as a library of over 1,000 carriers – with customer facing applications and fully built-in solutions.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Sailes Study Shows Human-AI Collaboration Boosts Sales Efficiency by 3,000%

Sales professionals handle about 2,184 prospecting activities monthly. With AI-native Sailebot® this soars to 19,731 tasks—equivalent to having nine extra team members closing deals

Sailes launches new features for real-time insights and dynamic visualizations, giving you a behind-the-scenes look at your Sailebots’ work and results to close deals faster

Sailes, the market-leading developer of authentic AI for Sales solutions, has released its annual Digital Labor™ Study, revealing compelling data on how its Sailebot® technology benefits sales teams and enterprises. Digital Labor refers to the fully autonomous execution of the entire sales prospecting process, thus alleviating repetitive tasks like research, data sourcing, emails, replies, overcoming objections, and identifying revenue opportunities. This first of its kind AI product is unique to every salesperson to mirror their approach, multiply their output by 15X, and uncover years’ worth of intelligence in weeks. By elevating sales professionals out of the mundane, Sailebots give them space for more meaningful, humanworthy activity.

Conducted in collaboration with The Bridge Group, key findings from the Digital Labor study reveal:

  • 3,000% Increase in ROI: Paired with a human, Sailebot® delivers an outstanding return on investment for sales teams.
  • 15x Monthly Task Output: Substantial enhancement in productivity.
  • 6x Cost Efficiency: Dramatic reduction in operational expenses.
  • 97x Efficiency Increase: Overall improvement in sales efficiency.

In addition to its digital labor report, Sailes is announcing two new features: Digital Labor Live and Real-Time ROI.

Tailored for sales leadership, these features break the wall between humans and AI, allowing company leadership to watch their Sailebots work live while seeing the ROI impact in real time.

Read More: SalesTechStar Interview with Dorian Ciavarella, Founder and CEO at Zeliq

Introducing New Features for Real-Time Insights into AI Automation Impact

Inspired by the experience of walking onto a buzzing salesfloor, Sailes’ new feature enables transparency and tangibility for the autonomous AI experience. Both features will live in Starboard, the first CRM for AI released last year.

Digital Labor Live features a dynamic Live Feed on Starboard, showcasing real-time Sailebot activities through animated avatars. With this expanded functionality, sales teams can watch the Digital Labor of their Sailebot happen before their eyes with indicators highlighting actionable opportunities and detailed metrics such as AiQLs (Ai Qualified Leads), emails, and referrals as they occur. The platform tracks the active Sailebot count to enable better resource management and efficiency measurements like tracking hours saved. These comprehensive insights are applicable in the human sales motion and further illustrate how each of the AI are unique.

Complementing this, ROI Live empowers sales teams to view tangible ROI as a result of the Digital Labor their Sailebot delivers. The ability to track pipeline growth, savings on manual tasks executed by Sailebot, and value of new prospect data unfolds dynamically around the clock. The expanded functionality provides access to see exactly what tasks Sailebots are completing and the impact to measurable cost savings.

Read More: Understanding B2B Brand Loyalty: What Can Help B2B Tech Brands Boost Brand Loyalty Ratios

Sailebot: The Sales Professional’s New Superpower

The Digital Labor Study shows the impressive capabilities of Sailebot compared to traditional sales roles. New findings confirm:

  • Traditional AEs: Typically require 5.7 months to complete about 7,182 prospecting activities, resulting in around 1 deal worth $67,000.
  • Sailebot: Achieves better results in just 49 days, handling 540% more tasks in that time.

The study also found that while Sales professionals manage about 2,184 prospecting activities each month – with the AI-powered Sailebot®, this number jumps to 19,731 tasks, effectively adding the productivity of nine additional team members. Sailebot accelerates the sales cycle, allowing AEs to focus on closing deals and high-value tasks. It also increases an AE’s pipeline contribution from 30% to 65%, highlighting its transformative impact on sales processes.

“By leveraging Sailebot® capabilities, enterprises can dramatically reduce ramp time for new AEs, enabling them to become revenue positive much faster,” said Nick Smith, CEO and founder of Sailes. “This strategic deployment of Sailebots for every AE shortens ramp time and significantly enhances productivity, creating a compelling ROI story from the first deployment.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Capacity Deepens Voice and Contact Center Capabilities with Two Acquisitions

AI-Powered Support Automation Platform Acquires CereProc and SmartAction

Capacity, an AI-powered support automation platform relentlessly focused on improving the customer journey, has acquired CereProc and SmartAction, significantly expanding its voice and Contact Center offerings. Capacity empowers teams to do their best work and deliver valuable employee and customer experiences across channels. CereProc and SmartAction bring Capacity tech and talent that will help the company grow its scalable voice and virtual agent solutions.

Capacity has acquired CereProc and SmartAction, expanding its voice and Contact Center offerings.

“Customer expectations are rising and that means support teams need better tools to improve customer experiences and free up their agents to solve higher-level challenges,” said David Karandish, CEO, Capacity. “CereProc’s text-to-speech technology allows us to build on the industry-leading voice experiences we are already delivering to our customers. And with SmartAction’s innovative NOVA platform, Capacity customers will now be able to seamlessly integrate AI-powered voice agents into their customer experience workflows.”

Read More: SalesTechStar Interview with Shaun Shirazian, Chief Product Officer at Pipedrive

CereProc, based in Edinburgh, United Kingdom, is an enabling technology company, creating scalable voices that are both characterful and easy to integrate and apply. Best known for its innovative speech synthesis system, CereProc enables companies to create synthesized voice for use on applications, web and multimedia interfaces.

“The right speech tools are essential for Contact Center efficiency. CereWave AI, our advanced synthetic speech engine, is easily embeddable and customizable with a voice of a customer’s choice, making it an ideal enhancement in a complete solution like Capacity,” said Paul Welham, CEO, CereProc. Welham will continue to lead Cereproc and serve as a member of the Capacity executive leadership team following the acquisition.

SmartAction, based out of Fort Worth, Texas, provides AI-powered virtual agents to Contact Centers via its NOVA platform. Built to improve customer experiences, NOVA provides omnichannel support, personalized interactions and proactive follow-up capabilities.

“For brands obsessed with their CX, every moment matters. We are thrilled to bring together three like minded brands who are laser-focused on delivering customer-first experiences,” added Karandish.

Read More: What is Process Automation? How does it Impact End Results?

The acquisitions of CereProc and SmartAction support Capacity’s rapid expansion of capabilities and scale to serve Contact Centers and a wide range of businesses. The terms of the transactions are confidential.

Capacity Charts a Growth Path
Capacity marked significant revenue, team and company growth in the past year. Highlights include:

  • Posted over 80% year-over-year ARR growth, led by wins in financial services and Contact Center industries.
  • Acquired Denim Social, LumenVox and Textel, significantly expanding its omnichannel support and engagement automation platform.
  • Counted more than 150 team members around the world.

Today, whether providing customer and employee support, assisting agents or reaching out to customers, the Capacity platform is a complete solution across web, voice, SMS, email and social media.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Redslim and Kantar Collaborate to Unlock Data Potential for CPG and Retail industry

Redslim, known for its expertise in maximizing data consumption, has announced a new data partnership with Kantar’s behavioural research division, Worldpanel.

This collaboration will bring Kantar’s WorldpanelPlus insights to life, thanks to Redslim SPRINT, a BI front-end for consuming fragmented datasets. Businesses will be empowered with easily accessible consumer data and actionable intelligence.

This collaboration will bring Kantar’s WorldpanelPlus insights to life, thanks to Redslim SPRINT, a BI front-end for consuming fragmented datasets. Businesses will be empowered with easily accessible consumer data and actionable intelligence.

Read More: Epicor Acquires Leading PIM and Digital Lead Generation Provider KYKLO for the Supply Chain Industries

Kantar’s WorldpanelPlus service helps retailers and manufacturers access complete and dynamic shopper insights to join the dots on shopper behaviour across all trips, channels and industries – online and offline.

Redslim manages critical market measurement data from different sources, transforming, harmonizing and integrating into ready-to-use data sets.

WorldpanelPlus users will benefit from Redslim SPRINT, an intuitive online user interface, that enables analysts to quickly grasp the business performance and its drivers through dashboards that enable users to simply derive consumer insights from complex data sets. With Redslim SPRINT, manufacturers and retailers can easily navigate and analyze business performance, swiftly responding to market trends and consumer needs.

Read More: SalesTechStar Interview with Kristy Schafer, Vice President of US Sales at Optable

“The collaboration with Kantar has been client-focused from day one. Our teams cooperated strongly and went into the details from the first day to bring to life WorldpanelPlus data. For Redslim SPRINT, it is a fantastic milestone to see it becoming the front-end of choice for such an impactful data service from Kantar,” commented Marta Battiston, Chief Strategy Officer at Redslim.

Russell Sylvester, Business Unit Director at Kantar, said: “Redslim’s data and visualization expertise will help clients leverage key insights quicker so they can make faster and more informed decisions, ultimately driving their business success.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

SalesTechStar Interview with Karel Papik, Co-founder of Product Fruits


Karel Papik, Co-founder of Product Fruits chats about the benefits of Digital Adoption Platforms and how they can enhance the end user onboarding experience:
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Hi Karel, tell us about yourself and more about your role at Product Fruits… 

I founded the company with Lada Salom who actually gave birth to the idea and we’ve built it into one of the leading AI-driven digital adoption platforms. We offer a no-code interface for companies that want to make onboarding seamless, put customers in a prime position for conversion, and then measure how likely they are to actually convert. We use a proprietary AI model to help with this process, not because it’s trendy but because it works incredibly well for product adoption. Now we’re growing, and we’re growing fast.

We’d love to hear about your recent funding and what’s in store for end users of the platform / the product roadmap?

We recently announced a new round of fundraising from Reflex Capital, which is $1.6 million. This is the second round of fundraising for us within the last year, and Reflex is joining our seed-investment round investors Lighthouse Ventures, LVRG, and Venture to Future Fund. The seed round was also $1.6 million, which brings our total funding to date to around $3.5 million.

The most recent round was directly in response to our new traction with enterprise clients as well as promising new momentum in the US. We recently opened a new office in San Francisco, in fact.

Read More: SalesTechStar Interview with Dorian Ciavarella, Founder and CEO at Zeliq

What do you see as the biggest challenge in digital adoption and how are you addressing that?

Digital Adoption Platforms (DAP) are the interface between an application and its users. Within them, you create flows that help new users, provide guidance, show videos on how to use certain features, but also motivate existing users to try out features they may not have used in the app yet. This is easier to say than to accomplish.

The challenge is not the technical part, but rather how to design the onboarding process and create engaging content. In our platform, you only need to ask the AI, and it will generate a step-by-step guide or create an announcement with perfect graphics. We believe this is the future: having a platform where you don’t need to click through everything but simply state your requirements.

In order to create good onboarding processes, you need to see how users behave in the app. How do you see that?

We approach the analytics part with the same philosophy. As a product manager, you want to know what users are doing in your application, right? Have you ever tried to set up heavy duty analytics? The result is usually a jumble of funnels that is next to impossible to really understand. Analytical tools can measure a lot, but it’s very difficult to derive clear, actionable insights from them. This is the problem we solve. The outcome of our analytics is not an insanely complex or unclear graph with overlapping user journeys, but clear recommendations like “Users who convert the best are those who use this part of your tool. Try directing more users there. Should I show you how?” or “Users who stop using this feature of the application are getting stuck at this point. Shall I show you how to solve it?” In short, human-understandable conclusions.

Take us through your observations on the state of salestech and how you see AI impacting the segment today?

Naturally AI is having a big impact on sales tech because AI is having a big impact on every sector of tech. I see a lot of this energy being directed towards trend forecasting – AI as a crystal ball, if you will. Some of those tactics are more effective than others. We’re also seeing automation take over data entry, freeing up sales teams and their interns’ time, which is always a positive development.

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Product Fruits help create onboarding flows to improve adoption, conversion, and retention, without any coding.

Karel Papik, is co-founder of Product Fruits

Episode 205 of The SalesStar Podcast: Driving Sales and Marketing Engagement with Video-Audio Outreach: Featuring Michael Litt, CEO at Vidyard