Top SalesTech News of The Week – 27th April 2020: Featuring News From Deloitte, Zift, Talkdesk, Icertis And More…
While the world is (still) dealing with the Covid-19 effects, and given that the novel coronavirus will always be a threat until there’s a vaccine that’s finally introduced, it’s time to ‘’make hay while the sun shines!,’’ – as experts suggest: use this time to strengthen your work from home policies, revise your sales and marketing strategies, find innovative ways to help your customers and prospects: because we are all in this together!
On that note, special shout-out to Icertis, a leading provider of enterprise contract management in the cloud for announcing a $100,000 gift to the University of Washington Medicine’s COVID-19 Response Fund to help provide care for vulnerable populations during the current pandemic.
Now, let’s catch some of last week’s technology sales highlights:
Learn to Adapt and Adjust in Sales: There will be roadblocks and barriers. It is how you respond that distinguishes you. Are you nimble enough to adapt? What are your “what if” contingencies? What does your decision-making look like? Do you have adjustable processes?
While the toll this pandemic is taking on society and the global economy is nothing short of disastrous, it’s also birthing an era of adaptation where those who quickly adapt and shift to this new, uncertain future, thrive. This adaptation can be seen across all facets of society and business; people are staying at home and only leaving the house for essentials; businesses have rapidly shifted to remote work; Food businesses have quickly shifted to contact-less curbside pickup and delivery; even events and conferences are making the switch, with tech giant Google switching its Google Cloud Next 2020 event from physical to virtual.
I believe that the best salespeople are the people that can quickly get under the hood, understand the key tenets of the technology, and articulate its value in an easy-to-understand manner. The core personality traits of drive, intelligence, organization, and humility remain crucial, but in this day and age, relationship selling isn’t enough. When questions are asked, reps need to be ready with the technology perspective that relates to the relevance of their solutions for the specific customer and the market.
Missed our latest episode of the SalesStar Podcast? Catch it here!