Why is the human element becoming more crucial in sales as B2B sellers scale efforts with AI powered salestech? And how can sellers use sales automation to drive actual sales goals. Find out more in this week’s salestech highlight:
SalesTech Quote-of-the-Week!
In addition to the typical tech stack like CRM, I’ve found significant value in equipping the team with automation, sales intelligence, and revenue analytics tools. Sales Automation tools, such as Outreach and Salesloft, have been game changers in increasing our outreach while getting feedback on how engaged recipients are. However, it’s important to monitor their usage closely to prevent spamming and ensure their effectiveness.
Top SalesTech News of the Week: 20th May to 24th May
- OneStock Announces $72 Million Investment to Help Brands Unlock Their Full Omnichannel Potential
- Capchase Secures €105 Million from Deutsche Bank to Support Flexible Financing for SaaS Companies in Europe
- B2B Technology Spending Rebounds, With 79% of Businesses Focusing on Tech Investments to Enhance Customer Experiences, According to Recent Research Published by Master B2B in Partnership with commercetools
- ZoomInfo Releases AI-Powered ZoomInfo Copilot to Make Every Seller Your Best Seller
- PandaDoc Launches Rooms, an Integrated Digital Space for Organizing and Sharing Sales Content With Buyers and Stakeholders
SalesTech QnA with the Expert
No matter how quickly AI-powered salestech and martech take off, the human element will always be relevant. AI and technology will continue to be helpful tools when it comes to automating tasks and filtering through data to connect the dots, but there’s something to be said about human interaction as well–especially in terms of understanding customer needs and establishing trust. I believe a mix of the two is crucial to making sense of all the nuances of building and forging genuine, long-lasting customer relationships.-Shaun Shirazian, Chief Product Officer at Pipedrive
Top Sales and SalesTech Articles on In-Store Retail Tech, Sales Outreach Tips, B2B Buying Committee Identification Tips and more!
- Unlocking the Power of Intent Data
- Identifying your B2B Buying Committee: Common Mistakes to Avoid
- How Leading Retailers Are Using Kiosks and Self-serve Tools Onsite to Create Better in-Store Experience
- Three Effective Ways to Use Owned Media to Drive B2B Technology Sales
- Personalizing your Sales Outreach: A Few Top Practices
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse
Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions
