SalesTechStar’s Sales Technology Highlights of The Week: Featuring ZapScale, Coupa, Openprise and more!
From tips on what it takes to drive trust in B2B sales to uncovering how industry leaders use AI to impact Sales outcomes and processes: find answers and insights to all this and more in this salestech highlight:
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SalesTech Quote-of-the-Week!
In the B2B tech market, people don’t want to feel like they are being sold to, particularly in highly technical areas. They’re knowledgeable about their fields and incredibly busy, so they don’t have time to waste with salespeople who don’t understand their problems. This means salespeople must invest more time upfront to understand their clients’ needs and pain points.
Top SalesTech News of the Week: 04th March to 08th March
- Customer Success Platform, ZapScale Unveils Unified Customer Communication View
- Coupa Launches New AI-Driven Automations to Help Businesses Drive Efficiencies
- Openprise Secures $25 Million in Series B Funding
- dunnhumby and Placer.ai Strike Partnership Enabling Retailers to Unlock Unique Door-to-Purchase Customer Journey Insights
- Propense.ai Raises $3M in Seed Funding for AI-Driven B2B Cross-Selling Platform
- Insite AI Launches Shopper AI: Delivering the ‘Why’ Behind Shopper Behavior Trends, Powered by Predictive Analytics and Generative AI
- Truent.ai Launches Revolutionary Tech Stack Feature, Creating the First Comprehensive One-Stop Shop for Sales Efficiency
- Cuber Announces Generative AI Bots for Enterprises, tackling Customer Support inefficiencies
SalesTech QnA with the Expert
Building strong client relationships is all about trust, which, in the B2B tech market, is earned through transparency, reliability, and delivering exceptional outcomes. To that end, modern sales teams must focus on understanding client needs, providing personalized solutions, and staying agile to adapt to evolving expectations.
–Brian Paterson, Global Vice President of North America Sales, 8×8
Top Sales and SalesTech Articles on Customer Engagement, Ethical AI in Sales, Preventing Business Churn and more!
- 5 Questions: What Brands Need to Know to Redefine Customer Engagement in 2024
- Unlocking Ethical AI Use in Sales and Marketing
- How to Reduce Churn Rate with Cohort Analysis
- Three Things To Prep For, Before Your Next Sales Call!
- What is Email Address Intelligence and Why Do B2B Teams Need It Now More Than Before?
- Chatbots Versus Live Chats: A Breakdown
- The Growing Importance of Sales Performance Management
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 196: Fundamentals of a Strong Sales Process with Eric Boggs, founder and CEO of RevBoss
Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.
Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline
