SalesTechStar’s Sales Technology Highlights of The Week: Featuring Vertana, G2, Outreach, Salesforce and more!

What makes for effective subject lines in sales? And how can sales leaders get their sales reps to expedite the sales process? Find out more from this weekly salestech highlight:

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SalesTech Quote-of-the-Week!

Rule #1 for CROs today is building teams with whom you love working and winning. The people component always has been crucial, but the last few years have shone a brighter spotlight on the importance of workplace engagement for all employees, from frontline workers to sales teams. With this new reality, CROs today should emphasize people and professional growth as they do on pure sales numbers, with the understanding that success in the former will generate the latter.

Steve Terp, Chief Revenue Officer at Appspace

Top SalesTech News of the Week: 23rd Jan to 27th Jan

SalesTech QnA with the Expert

Read More!

According to the annual Bad Bot Report, only 62.1 percent of web traffic is generated by actual humans—the rest is bots. These bots steal credit card numbers, customer login details, and personally identifiable information (PII) and commit automated fraud attacks. To combat this traffic, ecommerce companies have been relying on the use of CAPTCHAs to distinguish between humans and bots. However, traditional CAPTCHAs cause a lot of friction that can reduce conversions significantly. –Reed McGinley-Stempel, CEO at Stytch

Top B2B Sales and SalesTech Articles on Expediting Sales, Cross Channel Sales, Benefits of PIM!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 150: The Future of Customer Success with Allison Tiscornia, Chief Customer Officer at ChurnZero

Episode 149: Sales Practices and Tips For Recessionary Times with Ed Hill, SVP – EMEA at Bazaarvoice

Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group