How will customer success tactics change in the B2B SaaS landscape with the use of AI? And what are the biggest buyer-seller disconnects in B2B tech? Find out more from this week’s SalesTech highlights by SalesTechStar:
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SalesTech Quote-of-the-Week!
Several commerce bottlenecks are currently impacting innovators and end users, creating challenges in the eCommerce landscape:
Scalability Issues: Traditional monolithic systems struggle to meet the demands of modern eCommerce, leading to performance bottlenecks. These systems often require costly and time-consuming overhauls to scale, which can slow down innovation and growth. This, combined with talent shortages for new skilled professionals, hinders and slows progress to modernize.
Top SalesTech News of the Week: 31st March to 1st April
- Revenue Threat Detection Leader sturdy.ai Announces $6M Seed Round
- New Salesloft Research Uncovers the Most Critical Sales Skill Gaps in 2025
- New 8×8 AI Orchestrator Creates Seamless Decision Flows Between AI Bots to Deliver Frictionless Customer Experiences
- Radiant Point Launches First-Ever Customer Success Copilot That Unifies Agentic AI with Expert-Authored Playbooks to Maximize Post-Sale Revenue
- Actively AI Raises $22.5M to Maximize Revenue for Top Sales Teams with ‘GTM Superintelligence’
- ServiceNow to Boost CRM Offering With Acquisition of Logik.ai’s Best-in-class, AI-powered CPQ Solution
- Phonic Launches End-to-End Speech-to-Speech Platform for Building Reliable Voice Agents, Announces $4M Funding Raise
SalesTech Interview-of-the-Week!
When it comes to sustainable competitive moats, UX and context are existential differentiators. I’ve watched UX become the silent dealmaker across every buying journey—from PLG startups to enterprise behemoths. G2 reviews, sales conversations, renewal rates—they all converge on one truth: experience is the new product. And in the AI era, we’re witnessing a radical UX transformation. We’re moving from static, “figure it out yourself” interfaces to dynamic, contextual, proactive interactions that anticipate user needs before they even articulate them.
–Bela Stepanova, Chief Product Officer at Apollo.io
Top Sales and SalesTech Articles on Customer Success, Sales Discovery, Buyer-Seller Disconnects and more!
- Customer Success Tips for SaaS Sales Teams
- The Buyer-Seller Disconnect: Why Deals Stall, Buyers Ghost, and How to Fix it?
- The Death Of The Sales Discovery Checklist Is Pushing Buyers Away: Here’s Why
MORE FROM THE SALESSTAR PODCAST BY SALESTECHSTAR
Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX
Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong
Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys
