SalesTechStar’s Sales Technology Highlights of The Week: Featuring Patri, Conga, ChurnZero and more!  

With B2B teams being more stringent with costs and budgets, it’s time for ops and sales teams to revisit how they push deals through various stages of the buying journey: catch some of the latest B2B sales trends and salestech updates from this weekly highlight:

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SalesTech Quote-of-the-Week!

I think many businesses will adopt Large Language Models (LLMs) and generative artificial intelligence in some capacity. We’re already seeing this as companies innovate with OpenAI APIs, for example. LLMs will become a “given” standard in business solutions like marketing systems and CRMs to enhance usability and efficacy.

– Mike Myer, CEO and Founder of Quiq

Top SalesTech News of the Week: 10th April to 14th April

SalesTech QnA with the Expert

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B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. As organizations face difficult budgetary decisions, technology is often first on the chopping block. In fact, Forrester has predicted that growth in US tech spending will fall from 7.4% in 2022 to 5.4% in 2023. Many companies will likely reevaluate their investments in technology as a result.- Krish Mantripragada, Chief Product Officer at Seismic

Top B2B Sales and SalesTech Articles on Customer Journeys, Selling through a Recession, Retail Automation and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 161: How to Establish Better Customer Success Frameworks with You Mon Tsang, CEO and Founder of ChurnZero

Episode 160: Enhancing Inter Department Collaboration in B2B: with Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute

Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com