SalesTechStar’s Sales Technology Highlights of The Week: Featuring HubSpot, EverService, CallMiner and more!

From discussing the latest in generative AI to the growing impact of AR on digital and ‘phygital’ sales, catch the latest salestech trends from this week’s highlight:

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SalesTech Quote-of-the-Week!

Businesses are asking marketers to do more with less. In FY 23, most companies did plan to reduce headcount by 25% but yet increase the marketing spend by 13%. And the reason behind this is that program efficiency declined about 62% half over half. The biggest hurdle now is getting attention in crowded markets. AI can play a huge role in enhancing marketing and sales efficiencies.

– Paulo Veloso, Chief Revenue Officer at Digibee

Top SalesTech News of the Week: 23^rd October to 27^th Octobr

• EverService Launches Sales Conversation Intelligence Powered by Generative AI

• Orders.co Unveils AI-Powered Platform to Accelerate Restaurants’ Online Growth

• Laxis Secures $1.5 Million in Seed Funding to Empower Revenue Teams with AI

• Seismic Introduces Seismic for Meetings, Changing the Way Customer-Facing Teams Conduct Meetings

• More Than Half of US Brands and Retailers Will Increase Investment in Immersive Experiences Over the Next Three Years, According to New Study

• Regie.ai Improves Sales Email Quality With Email Analyzer Enhancements

SalesTech QnA with the Expert

Reps are overloaded with busywork and tedious administrative tasks as they’ve been trying to solve their challenges by scaling ineffective activities. We believe it’s not about doing more, it’s about knowing the most effective next best action to take, and that can only be done if your systems and data are truly connected. Because Sales Hub is built on top of HubSpot’s customer platform and powered by our Smart CRM, each customer’s data is unified across the customer journey, enabling us to deliver the best, most effective insights.-  Michael Walton, VP Product, Sales Hub, HubSpot

Top Sales and SalesTech Articles on AI, Retail Selling Trends, Evolution of B2B Sales and more!

• How AI is Changing the Customer Service and CX Industry
• Maximizing Retail ROI: How RFID Technology Drives Profits
• People Culture and its Impact on Business Growth: with Linda Lee – Chief People and Culture Officer, Velocity Global
• Impact of AI-Powered Tools on Modern-Day Retail
• The Evolution of B2B Tech Sales
• Black Friday and Cyber Monday – What Brands Do To Drive Sales During this Time?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Episode 183: B2B Technology Sales Dynamics with Jason Smith, Senior Sales Engineer at CallTrackingMetrics