SalesTechStar’s Sales Technology Highlights of The Week: Featuring Google Cloud, CallRail, Lenovo and more!

Catch the latest in salestech with expert insights into what your 2025 sales playbook should look like from this week’s industry highlights:

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SalesTech Quote-of-the-Week!

In UC&C sales, and B2B tech sales in general, the fundamentals remain rooted in trust, value and understanding customer pain points. However, UC&C adds layers of complexity because you’re often selling solutions that touch every aspect of a customer’s business, from operations to customer experience.

– Alberto Benigno, Chief Sales Officer at Wildix and Founder of Sales Elevate Lab

SalesTech Shoutout-of-the-Week!

 Pipedrive

Founded in 2010, Pipedrive is an easy and effective sales CRM that drives small business growth.

Top SalesTech News of the Week: 6th to 10th Jan 2025

SalesTech QnA with the Expert

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A streamlined order processing model increases speed while decreasing errors. Simply put, customers getting their orders on time and without errors are going to be happy and will keep doing business with a reliable supplier. Also, automation on the supplier side means that their Customer Service staff will have more time to serve customers, be proactive, and provide advice and recommendations, as opposed to doing busy work in the back-office.

Ari Widlansky, Managing Director and COO – US for Esker

Top Sales and SalesTech Articles on Sales Playbooks, Sales Leadership, Sales Automation Tips and more!

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove