What should sales teams be doing to understand not just their customer’s buying behavior better but also to identify their core problems so as to pitch best-fit solutions or ideas that can enable them in the long-run? Catch more tips, insights, sales and salestech trends from this weekly highlight:
SalesTech Quote-of-the-Week!
The important thing we can do is understand the customer problem or business issue that we’re trying to solve and how we solve it. We should be sharing with them, in a very transparent manner, how we solve these problems for other customers, how we solve them internally, and why they should feel very good that they are making the right decision to buy our solutions. It’s about transparency and understanding your customers’ knowledge coming into the process and meeting them where they are. The biggest thing then becomes the customer journey and ensuring that they are having a great experience. –Mark Richter, SVP Americas Sales at WalkMe
Top SalesTech News of the Week: 21st to 25th March
- CommerceIQ Secures $115 Million Investment From SoftBank Vision Fund 2 at Unicorn Valuation to Revolutionize Retail Ecommerce Management
- Five9 Partners with Cresta to Deliver AI-Driven Real-Time Intelligence
- Replicon Announces Polaris PSA 2022 Spring Release: Reinvigorating The World’s First Self-driving PSA, Ushering in The Third Wave of Resource Management
- NoFraud Launches NoFraud Checkout to Reduce Fraud and Cart Abandonment
- Immerss Introduces Live Video Shopping for Salesforce Commerce Cloud
- Draup Secures USD 20 Million in Funding as It Disrupts Enterprise Sales and Talent Intelligence
- Informatica Launches Intelligent Data Management Cloud for Retail
SalesTech QnA with the Expert
By using AI- and data driven-based sales training, enterprises experience training that is consistent, effective and efficient with sales reps fully engaged in their professional development.–Ariel Hitron, CEO at Second Nature
Top B2B Sales and SalesTech Articles on Benefits of RFP, Identity Management, Sales Enablement and more!
- It’s Time to Blow Up Sales Training and Start Over
- How to Recruit & Retain Top Sales Talent
- How Sales Enablement Tools Like Showpad Are Changing The Game for Sales/Customer-facing Teams Across Industries
- RFP Automation is Beneficial to Everyone in Sales: Here’s Why
- Identity Management is Crucial to the Online Marketplace Today
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift
Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign
Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso
