SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Cyara, Salesloft, Totango and more!

What should B2B sales teams do to build deeper customer relationships while they navigate a budget conscious online market? Catch the latest trends, tips and best practices in B2B sales and salestech with this weekly highlight:


SalesTech Quote-of-the-Week!

Sales will always revert back to relationships and value. Right now there is an enormous amount of noise in the industry. There are so many sales tools that scale outreach to decision-makers, they are literally overwhelmed with outreach. They need a way to cut through all of that and find solutions that can really help. They will always revert to the people they know and trust. So for anyone in sales, the most important thing is to take a long-term outlook rather than look for a quick deal.

Dan Green, Chief Revenue Officer at Semcasting

Top SalesTech News of the Week: 19th June to 23rd June

SalesTech QnA with the Expert

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When weighing the benefits of implementing a new salestech platform, it’s vital that sales leaders take the appropriate time to properly research and determine their core KPIs. It’s common for businesses to rush to embrace technologies without properly researching what works best for their sales professionals and business.

Scott Kolman, CMO At Cresta

Top Sales and SalesTech Articles on Purchasing Behaviors, Follow up Challenges in Sales, Customer Loyalty Trends and more!

BONUS READ – Jon Miller, CMO at Demandbase chats about the evolution of ABM in this webchat with MarTechSeries:

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 171: People Culture and its Impact on Business Growth: with Linda Lee – Chief People and Culture Officer, Velocity Global

Episode 170: Creating Connected Brand Experiences: with Jamie Adams, Chief Growth Officer at Scorpion

Episode 169: B2B Sales, Process Enhancements and Tips: with Sean Flynn, SVP of Global Sales at Avalara