From email and sales prospecting tips to the latest in sales technology, there’s a lot to uncover from this week’s highlights:
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SalesTech Quote-of-the-Week!
Sales engagement tools not only have to provide a bunch of executable plays to AEs and SDRs that can standardize playbooks but also move from system of record to system of insights so that they can earn their place in the sales stack.
Top SalesTech News of the Week: 25th to 29th April
- Humantic AI Announces $1.5M in First-Round Funding
- WPP Expands Into End-To-End Ecommerce With the Launch of ‘Everymile’
- Mastercard Launches Next-Generation Identity Technology With Microsoft to Help More Consumers Shop Online Safely
- Qualified Announces $95M Series C to Transform Pipeline Generation for B2B Enterprises
- BigCommerce Further Invests in Becoming World’s Most Powerful B2B Ecommerce Platform with Acquisition of BundleB2B
- Conjura Raises €15 Million Series A Round to Pioneer the Future of E-commerce with AI-Driven Analytics
SalesTech QnA with the Expert
Lastly, single channel executions can make sense in certain scenarios, but cross-channel campaigns almost always perform better, reaching customers at multiple touchpoints and cutting through the clutter on-property or in-store.
–Alison O’Keefe, General Manager of Retail Partnerships, AdAdapted
Top B2B Sales and SalesTech Articles on Email Prospecting, Revenue Intelligence, Customer Engagement and more!
- Email Prospecting For Sure-Fire Sales Success
- Revenue Intelligence Is the Counterspell to Voodoo Sales Forecasting
- How To Cultivate Collaboration Between Product and Sales Teams
- AI-powered Customer Engagement Solutions
- B2B Brands That Have Built Successful Omnichannel Sales Experiences
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango
Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights
Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai
