How can usage based pricing models drive better sales for B2B tech brands? And what can B2B tech salespeople and marketers do to better implement USP plans? Catch some latest tips and insights from this weekly salestech highlight:
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SalesTech Quote-of-the-Week!
UBP is already rocketing in popularity amongst B2B SaaS companies. And while it’s not a new model (it has been in telecommunications for years), software companies are quickly realising that traditional per-seat pricing is not the best way to maximise revenue or attract new customers. According to a 2022 study of 600 SaaS companies by OpenView Partners, 45% said they used UBP, up from 34% the previous year. Of the remaining 55%, 11% are planning to test it in the next 6 to 12 months, and another 23% plan to do so from 2023. This pricing model is here to stay.
Top SalesTech News of the Week: 12th December to 16th December
- Gartner Predicts Half of Sales Leadership Roles Will be Filled by Historically Underrepresented Groups Within Five Years
- Conga Helps UnitedLex Create Automated Data-First Contract Function
- Vendavo Expands Partner Program and Hires New Global Vice President of Partnerships and Alliances, Matthew Kenneally
- Zappix Announces Expansive Integration with Salesforce.com for Their Self-Service Automation Platform
- Rev’s New Event-based Exegraphics Provide Powerful Timely Insights for Fueling B2B Sales
- Nerdio Secures $117 Million Series B Investment from Updata Partners
- Matik Launches App to Create Personalized, Data-Driven Presentations from Within Salesforce
- Codisto Unveils New API Integration to Boost Sales for Shopify and eBay Retailers
- Regal.io Surpasses $1 Billion in Revenue Driven for Customers
- Gladly Secures $55 Million Funding to Expand Innovation of its Customer Service Platform
- Spiff Releases Newest Version of Commission Expense Report
- Totango Doubles Down on Customer Success by Hiring ON24’s Chris Dishman
- Lusha Achieves SOC-2 Type II Compliance to Solidify its Position as an Industry Leader in Data Privacy Protection
- AI-Driven SaaS Company Kuona Announces $6 Million Round to Solve Brand Pricing and Promotion Challenges
- Vendasta Harnesses the Power of AI to Reduce the Technology Burden for Small Businesses
SalesTech QnA with the Expert
It used to be acceptable 10-15 years ago for sales tools to struggle with slow performance. Especially with CPQ tools, which can traditionally be quite complex, these systems often had significant experience limitations and performance issues, especially when business processes and selling rules got more complicated. In today’s age, sellers need to move as quickly as possible to win deals. They don’t have time to wait for the spinning wheel on the screen between every click. We’re all used to our applications working for us in a split second, and if it doesn’t, we’re frustrated, or we don’t use it.
–Chris Shutts, Co-founder and CEO at Logik.io
Top B2B Sales and SalesTech Articles on Sales Ops, Selling Best Practices for the Holiday Season, Benefits of Selling as a Team and more!
- Great Marketing and Selling for Retailers this Christmas
- Sales Coaching and How to Get it Right to Close Deals
- The Changing Role of the Digital Sales Rep
- Three (03!) Reasons Your B2B Sales Needs to be Driven by you Selling as a Team!
- Biggest Challenges in Sales Ops
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice
Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks
Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management
