SalesTechStar’s Sales Technology Highlights of The Week: Featuring Cart.com, Pulsate, IntelAgree and more!

How can you use call tracking software to improve customer relationships and customer services? And in what ways can you use AI to implement seamless sales processes? Find out more from this week’s salestech highlight:

_________

SalesTech Quote-of-the-Week!

To ensure better sales cycles and output, today’s seller should focus on creating a sales strategy that is tailored to their target customers and selling channels. A sales strategy sets a path to hit revenue targets by identifying target customers and the most relevant selling channels, then creating a sales process to match.

Lindsey Chambers, Regional VP of Sales – US, Exclaimer

Top SalesTech News of the Week: 19th Feb to 23rd Feb

SalesTech QnA with the Expert

Read More!

Many are familiar with content creation efficiency for copywriters, but really for any outbound targeted communication. By now, we’ve all probably received automated outreach communication in which AI has had a hand. What they have in common is that it still feels like AI – they seem well-written. They might be personalized to the extent that they know something about your role, business, etc. But somehow, they still feel impersonal and clumsily stitched together. They lack a “savviness” that is hard to emulate with the simplistic GPT prompting of 2023. That will change in the coming year as martech providers upgrade their “prompt engineering” and more capable GPT models to enable the weaving of more context into the content (think of it as ChatGPT but with more “memory” about the conversation). – Joe Palombo, Vice President of Sales and Client Success at AxleHire

Top Sales and SalesTech Articles on AI, Call Tracking, Sales Enablement

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

Episode 194: AI’s Influence on Travel and Hospitality with Toby Korner, SVP, Digital Marketing at Priceline

Episode- 193: A Chat on AI with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox