SalesTechStar’s Sales Technology Highlights of The Week: Featuring CapStorm, SutiSoft and more!

It’s been an exciting year in salestech! Catch up with the latest in salestech from 2024’s last weekly highlight, while you prep for a year of evolution in salestech in 2025!

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SalesTech Quote-of-the-Week!

In UC&C sales, and B2B tech sales in general, the fundamentals remain rooted in trust, value and understanding customer pain points. However, UC&C adds layers of complexity because you’re often selling solutions that touch every aspect of a customer’s business, from operations to customer experience.

– Alberto Benigno, Chief Sales Officer at Wildix and Founder of Sales Elevate Lab

SalesTech Shout out-of-the-Week!

Close (Close.com)

Close is a CRM built for salespeople, by salespeople.

Top SalesTech News of the Week: 23rd to 27th Dec

SalesTech QnA with the Expert

A streamlined order processing model increases speed while decreasing errors. Simply put, customers getting their orders on time and without errors are going to be happy and will keep doing business with a reliable supplier. Also, automation on the supplier side means that their Customer Service staff will have more time to serve customers, be proactive, and provide advice and recommendations, as opposed to doing busy work in the back-office.

Ari Widlansky, Managing Director and COO – US for Esker

Top Sales and SalesTech Articles on AI in Sales, Using SalesTech to Boost Revenue and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove