SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Autify, Kyndryl, Amazon, Creatio and more!

Personalization plays a key role in driving sales outcomes, while most sales leaders understand this, it is not uncommon for sales and marketing teams to still face challenges when building out their personalization tactics at scale. Catch some of the latest sales and salestech trends, news announcements and tips from this weekly highlight:


SalesTech Quote-of-the-Week!

The nature of customer service and customer communications has fundamentally changed in recent years.  In the past organizations would decide how customers can contact their sales and service teams.  Now the equation has been flipped and organizations are expected to be available to their customers via a wide variety of messaging channels 24×7.  Successful organizations recognize that they need to be available and responsive to consumers via the channel of each customer’s choosing. 

Renato Becker, Omnichannel Product Manager at Rocket.Chat 

Top SalesTech News of The Week: 15th to 19th November

SalesTech QnA with the Expert

SalesTechStar Interview with Jayaram Bhat, CEO at Monetize360
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Dynamic pricing allows sales leaders to give customers exactly what they want and need, with exactly the right terms, at exactly the right cadence. And, it simultaneously optimizes revenue. In many ways, dynamic or usage-based is synonymous with value-based pricing. In value-based pricing you set the optimal price that works for the organization and its customer. Usage-based terms help get you there. With dynamic, usage-based pricing and billing, sales teams are no longer limited to standard subscription models, but can create plans that are as customized as possible. Jayaram Bhat, CEO at Monetize360

Top Sales and SalesTech Articles on Cold Emails, Sales Forecasts, Conversational AI in Sales!

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Catch the Latest Episodes of The SalesStar Podcast!

Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit

Episode 103: B2B Optimization And Engagement Strategies With Chris Tranquill, Chief Of Strategy At Khoros

Episode 102: B2B Marketing And MarTech Learnings With Michelle Lisowski, Global Director, B2B Marketing At Uber